ECONOMICS AND FINANCE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3146	Concept Development	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions.

Learning Outcomes

The students who have succeeded in this course;
1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem,

2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.

3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples,

4) Manage the pace of their projects from conception to completion.

5) Evaluate the quality of their work in terms of the communication objective and the design solution.

6) Discuss the effectiveness of communication in graphic design and art projects.

7) Systematically and effectively plan advertising

8) Demonstrate an understanding the design and publishing process by successfully publishing a document.

9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.

10) Demonstration experiments provide an insight into the realization of the a concept.

Course Content

Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction.
2)	What to do Before Creating a Design Concept, Type Concept In Graphic Design,
3)	Defining the problem, Basic Guidelines for Brainstorming
4)	Process For Creating a Concept Who? What? When? Where? Why? How?
5)	Concept ideation, generation, evaluation, modification and validation.
6)	The evolutionary approach and Problem Solving Techniques
7)	Review of the term
8)	How Concept Leads Design, Morphological Analysis, Manipulative Verbs
9)	Analogy and Metaphor
10)	Trigger Concepts
11)	Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place,  Time, Position, State.
12)	Presentatıon 1
13)	Presentation 2
14)	Review of the term

Sources

Course Notes / Textbooks:	Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 10
Quizzes	3	% 10
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	53
Homework Assignments	14	14
Quizzes	3	3
Midterms	1	5
Final	1	6
Total Workload		123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works.	3
2)	Understand the common as well as distinctive characters of the markets, industries, market regulations and policies.	2
3)	Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events.	1
4)	Analyze the interventions of politics to the economics and vice versa.	3
5)	Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches.	2
6)	Understand current and new economic events and how the new approaches to the economics are formed and evaluating.	2
7)	Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form.	3
8)	Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence.	2
9)	Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments.	2
10)	Understand the information and changes related to the economy by using a foreign language and communicate with colleagues.	3