INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3146	Concept Development	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	This course will emphasize the conceptualization process of visual design. Students will learn how to solve problems creatively, be imaginative, think laterally and extend and transform problems by designing innovative solutions.

Learning Outcomes

The students who have succeeded in this course;
1) Define their own visual communication projects. Discovery Experiments relieve more details of the scrutinized problem,

2) Demonstrate an understanding of the design process: information gathering, idea generation, concept development and distribution.

3) Demonstrate critical thinking developed via analysis of advertising concepts and writing examples,

4) Manage the pace of their projects from conception to completion.

5) Evaluate the quality of their work in terms of the communication objective and the design solution.

6) Discuss the effectiveness of communication in graphic design and art projects.

7) Systematically and effectively plan advertising

8) Demonstrate an understanding the design and publishing process by successfully publishing a document.

9) Recognize and appreciate the artistic contributions made by people from diverse cultures and backgrounds.

10) Demonstration experiments provide an insight into the realization of the a concept.

Course Content

Students will experience the conceptual process of design projects through lectures and project assignments throughout the semester.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	What is a Design Concept? Evolution, synthesis, revolution, reapplication, changing direction.
2)	What to do Before Creating a Design Concept, Type Concept In Graphic Design,
3)	Defining the problem, Basic Guidelines for Brainstorming
4)	Process For Creating a Concept Who? What? When? Where? Why? How?
5)	Concept ideation, generation, evaluation, modification and validation.
6)	The evolutionary approach and Problem Solving Techniques
7)	Review of the term
8)	How Concept Leads Design, Morphological Analysis, Manipulative Verbs
9)	Analogy and Metaphor
10)	Trigger Concepts
11)	Aristotle's Categories: Substance or essence, Quantity or magnitude, Relation, Quality, Action, Affection, Place,  Time, Position, State.
12)	Presentatıon 1
13)	Presentation 2
14)	Review of the term

Sources

Course Notes / Textbooks:	Reading Material Will Be Given On Weekly Basis
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 10
Quizzes	3	% 10
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	53
Homework Assignments	14	14
Quizzes	3	3
Midterms	1	5
Final	1	6
Total Workload		123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4)	Can communicate orally and in writing with a good knowledge of English grammar.
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself