BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK6632 | Contemporary Approaches to Advertising Theories and Research | Spring | 3 | 0 | 3 | 12 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ALİ ATIF BİR |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR Dr. Öğr. Üyesi HANDE BİLSEL |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of the course is to teach the fundamental teories of communication science, how to use these theories effectively, and to improve the students' ability of media literacy. |
Learning Outcomes
|
The students who have succeeded in this course; 1)will be able to define communication system models 2)Will be able to discuss the main components of a variety of communication theories 3)will be able to conceptualize advertising and advertising principles: characteristics, functions and classification 4)will be able to identify and analyze special publics. 5)will be able to define different types of media tactics tools (interpersonal, organizational and news media) in public relations campaign development 6)will be able to define advertising effectiveness measurement 7)will be able to develop a comprehensive (tactical and strategic) Ad campaign including research, planning, implementation, evaluation, effectiveness, and creativity for an organizational client. |
Course Content
| This course will cover the examination process of marketing communications. Media planning and media evaluations will be analyzed, marketing communications tools will be covered. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | How Advertising Works | |
| 2) | Encoding Advertisement | |
| 3) | Use of Advertising | |
| 4) | Consumer Research | |
| 5) | Producing Marketing Strategies | |
| 6) | Source Chracterstics in online Shopping | |
| 7) | Online Advertising and Online Search Behavior | |
| 8) | Social Media, Blogs | |
| 9) | Consumer Behavior and Online Channels | |
| 10) | The social Use of Advertising | |
| 11) | A meaning Based Model of Advertising Experiences | |
| 12) | Deconstruction of Advertising | |
| 13) | How Divergent Beliefs Cause Team Conflict? | |
| 14) | Ağızdan Ağıza reklam nasıl çalışır? |
Sources
| Course Notes / Textbooks: | Course notes will be given weekly. |
| References: | Advertising Volume 3 Chris Hackley Online Consumer Behavior Angelne G.Close Dijatal Kabilerin İzinde Kaan Varnalı |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Presentation | 1 | % 30 |
| Project | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 44 |
| Study Hours Out of Class | 14 | 70 |
| Final | 14 | 52 |
| Total Workload | 166 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |