BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK6615 | Principles of Strategic Advertising | Spring | 3 | 0 | 3 | 9 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ALİ ATIF BİR |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR Dr. Öğr. Üyesi HANDE BİLSEL |
| Recommended Optional Program Components: | None |
| Course Objectives: | The objective of the course is to teach the fundamental teories of communication science, how to use these theories effectively, and to improve the students' ability of media literacy. |
Learning Outcomes
|
The students who have succeeded in this course; 1)will be able to identify the concept of marketing and promotion and publicity in the concept of marketing 2)will be able to define communication system models 3)will be able to conceptualize advertising and advertising principles: characteristics, functions and classification 4)will be able to identify media stratgy and media planning 5)will be able to define advertising effectiveness measurement |
Course Content
| The course conceptualizes the theories of communication studies and enables students to use the theories of communication studies, to manage the communication process and communication models effectivly. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | How Divergent Beliefs Cause Team Conflict? | |
| 2) | Slient Running | |
| 3) | Encoding Advertisement | |
| 4) | International Advertisement | |
| 5) | Producing Marketing Strategies | |
| 6) | Advertising Culture | |
| 7) | Use of Advertising | |
| 8) | Advertising Science | |
| 8) | Consumer Research | |
| 9) | Reklamın Sosyal Kullanımı | |
| 10) | Deconstruction of Advertising | |
| 11) | Understanding Jingles | |
| 12) | A meaning Based Model of Advertising Experiences | |
| 13) | Macroeconomic Effects | |
| 14) | Beğenilirlik |
Sources
| Course Notes / Textbooks: | Course notes will be given weekly. |
| References: | 1. Advertising Volume 1 Chris Hackley 2. Advertising Volume 2 Chris Hackley |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Presentation | 1 | % 30 |
| Project | 1 | % 20 |
| Final | 1 | % 50 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 45 |
| Study Hours Out of Class | 14 | 125 |
| Final | 1 | 15 |
| Total Workload | 185 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |