BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ADVERTISING AND PUBLIC RELATIONS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK6611 | Advanced Research Theroies II | Spring | 3 | 0 | 3 | 9 |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Lecturer(s): |
Prof. Dr. HASAN KEMAL SUHER |
| Recommended Optional Program Components: | None |
| Course Objectives: | The goal of this course is to provide students with the theoretical reseach knowledge they would need when conducting a mass communication research. Hence the main goal of this course is to teach them the various quantitative techniques they might use when conducting a research. |
Learning Outcomes
|
The students who have succeeded in this course; I. To differentiate between various quantitative research techniques. II. To use various quantitative research techniques in accordance in order to solve a given communication problem. III.To explain the theoretical backgrounds of various quantitative research techniques IV. To use SPSS in order to analyze quantitative research techniques V. To use Lisrel software in order to conduct structural equation models |
Course Content
| Quantitative research techniques, and quantitative data analyzes. The course will be on pozitivist approach. With this point of view, the various analyzing techniques will be studied. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Introduction to statistics | |
| 3) | Normal distribution | |
| 4) | Normal distribution | |
| 5) | Hypothesis testing | |
| 6) | Hypothesis testing | |
| 7) | MANOVA | |
| 8) | Correlations and Covariance | |
| 9) | Simple lineer regression | |
| 10) | Multiple lineer regression | |
| 11) | Multiple lineer regression | |
| 12) | Factor Analysis | |
| 13) | Factor analysis | |
| 14) | Structural equation modelling with Lisrel |
Sources
| Course Notes / Textbooks: | Using Multivariate Statistics (6th Edition), Barbara G. Tabachnick, Linda S. Fidell, Pearson, 2012. SPSS Survival Manual: A step by step guide to data analysis using SPSS, 4th Edition, Julie Pallant, Open University Press, 2010. Discovering Statistics Using SPSS (Introducing Statistical Method), 3rd Edition, Andy Field, SAGE Publications Ltd, 2009. |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Homework Assignments | 4 | % 20 |
| Presentation | 4 | % 40 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 13 | 39 |
| Study Hours Out of Class | 13 | 39 |
| Presentations / Seminar | 4 | 60 |
| Homework Assignments | 4 | 60 |
| Final | 1 | 10 |
| Total Workload | 208 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |