MATHEMATICS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV3633	Cases in Marketing Communication	Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor HAKKI PINAR KILIÇ
Course Lecturer(s):	Instructor HAKKI PINAR KILIÇ
Recommended Optional Program Components:	None
Course Objectives:	This course’s aim is to stimulate the students on the ever-expanding world of the marketing communication and familiarize them with the importance of the relationship marketing and integrated communication. Also special emphasis will be given to prepare and analyze business plans, marketing plans, and advertising plans

Learning Outcomes

The students who have succeeded in this course;
There will be several cases during the course prepared from the different subjects. These cases will be selected among the local as well as international brands which can change from one year to another year depending on the popularity of the case and level of the students.

Thus, the students will be able to learn the subject from actual cases.

Course Content

Students will be familiarized with the different tools of integrated marketing communications and will learn when and how to apply these tools. Also they will learn to develop strtegies and make plans ny usinh these tools.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	How to Prepare Effective Marketing Plan?
2)	How SWOT and PEST can help you?	Buying a Wedding Dress in e-Bay (Case)
3)	Positioning in high and low involvement products
4)	A new concept: Demand Chain	Zara case
5)	How you can understand a consumer?
6)	A new approach to consumer: Pulse	Exporting Olive Oil (case)
7)	Financial Aspects of Marketing
8)	Branding	Migros Private Brands
9)	How to write Effective Briefings?
10)	How to Prepare Effective Business Plan?	Volvo
11)	Pazarlamanın 4 P'si öldü mü?
12)	How to Prepare Effective Advertising Plan?	Starbucks
13)	How to prepare a communication plan
14)	Review of the topics

Sources

Course Notes / Textbooks:

1. Marketing Communications
Engagement, Strategies and Practice
Chris Fill
Prentice Hall/Financial Tmes
4th Edition

2 Management in Turkey: Cases and Challenges
Donald N. Thompson
Gazi Kitapevi, Ankara

3, The New Marketing Paradigm.
Integrated Marketing Communications
Don E. Schultz, Stanley I Tannenbaum, Robert F. Lauterborn
4. Best Practice Cases in Branding
Kevin Lane Keller
Pearson Prentice Hall

References:

Adverting Age
Campaign
Marketing Türkiye
MediaCat

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	6	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Homework Assignments	6	3	18
Final	1	3	3
Total Workload			133

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics
2)	To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods,
3)	To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials,
4)	To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself,	4
5)	To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way,
6)	To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
7)	To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement,
8)	To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense,	4
9)	By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere,
10)	To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning,
11)	To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school,
12)	To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively.