POV2516 Design for Image ArtsBahçeşehir UniversityDegree Programs MECHATRONICS (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
MECHATRONICS (TURKISH)
Associate TR-NQF-HE: Level 5 QF-EHEA: Short Cycle EQF-LLL: Level 5

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
POV2516 Design for Image Arts Spring
Fall
2 2 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Associate (Short Cycle)
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s): Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components: None
Course Objectives: This course aims to introduce basic concepts of grafic design to students and assist them in putting this knowledge in practice.



Learning Outcomes

The students who have succeeded in this course;
1) Will have a high level in perceiving and interpreting graphical design.
2) Gain the necessary dexterity in computer graphics applications for real world projects.
3) Read effectively graphic design practices and projects.
4) Analyze the main elements of practical design projects.
5) Show dexterity on teamwork projects.

Course Content

This course builds on concepts explored in an introductory graphic design course, such as, principles of graphic design, theory, layout and composition, typography and creating graphics. Additionally, the course is meant to provide students with real world experience in creating design shop projects like logotypes, magazine covers, posters, CD /DVD covers, etc.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course and its aims. An overview of selected books and periodicals.
2) Overview: Elements and principles of design. Handouts: Class syllabus, elements and principles of design, graphic design time line, grids guidelines and suggestions, article about Gary Hustwit's Helvetica. Screening: Gary Hustwit's Helvetica Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 54th birthday in 2011) as part of a larger conversation about the way type affects our lives. Working on the assignments.
3) Typographic Design Assignment (Project 1A- Thumbnail due to March 18th) Work session for project 1, demonstration of Freehand MX Handouts, typography guidelines and suggestions, typographic anatomy and elements, arranging the type, typographic grid and space. Working on the assignments.
4) Typographic Promo Poster Design Assignment (Project 1A-B Due to March 25th). Work Session for project 1A - 1B Tight thumbnails for project 1A. Hand-in Xerox copies. Draft to present on 35X50 white papers, in vertical or horizontal format.
5) Work Session/ Final Critique / Group Presentation (Project 1A-B) Presentations, which should be 10 minutes, will form part of the participation grade. Final Works must present on 35X50 white boards, one page. Working on the assignments.
6) Logo & Letterhead Design Assignment (Project 2A) Overview Logo Design & Letterhead/Work Session For memory stick: The Best of Business Card Design pdf Graphic Design - Letterhead & Logo Design pdf Reading: Logos 180, Lower case 184, Typography 285, Graphic Design: A User's Manual. Adrian Shaughnessy. Handout: On White Space: When Less is More 61 Robertson, Keith. Looking Closer Critical Writings on Graphic Design, Steven Heller.
7) Logo & Letterhead Design Assignment (Project 2B) Overview Logo Design & Letterhead/Work Session/Group Critique. (Project 2A) Tight thumbnails for project 2A. Hand-in Xerox copies. Rough to present on 35X50 white papers, one page, vertical or horizontal format.
8) Work Session/ Final Critique / Group Presentation (Project 2A-B) Presentations, which should be at least 5 minutes, will form part of the participation grade. Final works must be presented on 35X50 white boards, one page. Working on the assignments.
9) Book/Magazine Cover Design Assignment (Project 3) Overview of book & magazine cover design/work session. Handout: A Designer's Guide to Creativity Pictures, Phonemes and Typography 81 Treib, Marc. Looking Closer Critical Writings on Graphic Design. Steven Heller Reading: Book design 35, Book Cover Design 39, Magazine Design 186 Graphic Design: A User's Manual. Adrian Shaughnessy.
10) Work session/ Group critique. (Project 3), 4 tight thumbnails. Hand-in color Xerox copies. The draft is going to be presented on white board,in one page, vertical or horizontal format.
11) Work session/Final critique /Group presentation (Project 3). Reading: Modern 89-126 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour.
12) Promotional Poster/DVD Cover/Ticket/VIP Card etc. Design Assignment (Final Project a ). Screening: Gary Hustwit's Objectified 2009. Reading: Posters 247 Music Design 205, Packaging Graphics 228 Graphic Design: A User's Manual. Adrian Shaughnessy. Art Deco, Dada, Heroic Realism 127-182 Graphic Style From Victorian to post-modern. Heller, Steven/ Seymour.
13) Work session/ Group critique. (Final Project a ) Tight thumbnails. Hand-in Xerox copies. Drafts are going to be presented on white papers, in one page, vertical or horizontal format. Presentations, which should be 10 minutes, will form part of the participation grade. Reading: Late Modern 183-221 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour.
14) Work session/ Final critique / Group presentation ( Final Project a). Commercial surfboard-snowboard/flag/billboard/T-shirt design assignment (Final Project b). Reading: Post Modern 221-233 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour Handouts: April Greiman: 'Pioneer of Aesthetic Passion' Polledri, Paolo. Graphis Issue 306 Type and Deconstruction in Digital New Era 83 Poynor, Rick. Looking Closer Critical Writings on Graphic Design, Steven Heller.

Sources

Course Notes / Textbooks: 1. Heller, S. & Chwast, S. (2011). Graphic style : from Victorian to new century. New York: Abrams.
2. Shaughnessy, A. (2009). Graphic design : a user's manual. London, U.K: Laurence King.
References: 1. Livingston, A. & Livingston, I. (2012). The Thames & Hudson dictionary of graphic design and designers. London: Thames & Hudson.
2. Meggs, P. & Purvis, A. (2012). Meggs' history of graphic design. Hoboken, N.J: John Wiley & Sons.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 13 % 10
Homework Assignments 3 % 30
Presentation 1 % 10
Midterms 1 % 10
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 4 56
Study Hours Out of Class 13 2 26
Homework Assignments 3 20 60
Total Workload 142

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To improve fundamental computer knowledge, to encourage students using office and package programs.
2) Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials.
3) Ability to recognize general structures of machine equipments and the features of shaping
4) Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge.
5) Ability to draw assembly and auxilary devices as well as to draw whole or details of a system.
6) Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench.
7) Ability to do computer aided design and write program on digital benches.
8) Ability to prepare project report, follow up project process and implement projects.
9) ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits.
10) Ability to understand the electric motors principles and AC-DC analysis
11) Ability to gain a dominaion on visual programming
12) Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.