ARTIFICIAL INTELLIGENCE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV2516	Design for Image Arts	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Course Lecturer(s):	Prof. Dr. NAZLI EDA NOYAN CELAYİR
Recommended Optional Program Components:	None
Course Objectives:	This course aims to introduce basic concepts of grafic design to students and assist them in putting this knowledge in practice.

Learning Outcomes

The students who have succeeded in this course;
1) Will have a high level in perceiving and interpreting graphical design.
2) Gain the necessary dexterity in computer graphics applications for real world projects.
3) Read effectively graphic design practices and projects.
4) Analyze the main elements of practical design projects.
5) Show dexterity on teamwork projects.

Course Content

This course builds on concepts explored in an introductory graphic design course, such as, principles of graphic design, theory, layout and composition, typography and creating graphics. Additionally, the course is meant to provide students with real world experience in creating design shop projects like logotypes, magazine covers, posters, CD /DVD covers, etc.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course and its aims. An overview of selected books and periodicals.
2)	Overview: Elements and principles of design. Handouts: Class syllabus, elements and principles of design, graphic design time line, grids guidelines and suggestions, article about Gary Hustwit's Helvetica. Screening: Gary Hustwit's Helvetica Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 54th birthday in 2011) as part of a larger conversation about the way type affects our lives.	Working on the assignments.
3)	Typographic Design Assignment (Project 1A- Thumbnail due to March 18th) Work session for project 1, demonstration of Freehand MX Handouts, typography guidelines and suggestions, typographic anatomy and elements, arranging the type, typographic grid and space.	Working on the assignments.
4)	Typographic Promo Poster Design Assignment (Project 1A-B Due to March 25th). Work Session for project 1A - 1B Tight thumbnails for project 1A.	Hand-in Xerox copies. Draft to present on 35X50 white papers, in vertical or horizontal format.
5)	Work Session/ Final Critique / Group Presentation (Project 1A-B) Presentations, which should be 10 minutes, will form part of the participation grade. Final Works must present on 35X50 white boards, one page.	Working on the assignments.
6)	Logo & Letterhead Design Assignment (Project 2A) Overview Logo Design & Letterhead/Work Session	For memory stick: The Best of Business Card Design pdf Graphic Design - Letterhead & Logo Design pdf Reading: Logos 180, Lower case 184, Typography 285, Graphic Design: A User's Manual. Adrian Shaughnessy. Handout: On White Space: When Less is More 61 Robertson, Keith. Looking Closer Critical Writings on Graphic Design, Steven Heller.
7)	Logo & Letterhead Design Assignment (Project 2B) Overview Logo Design & Letterhead/Work Session/Group Critique. (Project 2A)	Tight thumbnails for project 2A. Hand-in Xerox copies. Rough to present on 35X50 white papers, one page, vertical or horizontal format.
8)	Work Session/ Final Critique / Group Presentation (Project 2A-B) Presentations, which should be at least 5 minutes, will form part of the participation grade. Final works must be presented on 35X50 white boards, one page.	Working on the assignments.
9)	Book/Magazine Cover Design Assignment (Project 3) Overview of book & magazine cover design/work session.	Handout: A Designer's Guide to Creativity Pictures, Phonemes and Typography 81 Treib, Marc. Looking Closer Critical Writings on Graphic Design. Steven Heller Reading: Book design 35, Book Cover Design 39, Magazine Design 186 Graphic Design: A User's Manual. Adrian Shaughnessy.
10)	Work session/ Group critique. (Project 3), 4 tight thumbnails.	Hand-in color Xerox copies. The draft is going to be presented on white board,in one page, vertical or horizontal format.
11)	Work session/Final critique /Group presentation (Project 3).	Reading: Modern 89-126 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour.
12)	Promotional Poster/DVD Cover/Ticket/VIP Card etc. Design Assignment (Final Project a ). Screening: Gary Hustwit's Objectified 2009.	Reading: Posters 247 Music Design 205, Packaging Graphics 228 Graphic Design: A User's Manual. Adrian Shaughnessy. Art Deco, Dada, Heroic Realism 127-182 Graphic Style From Victorian to post-modern. Heller, Steven/ Seymour.
13)	Work session/ Group critique. (Final Project a ) Tight thumbnails. Hand-in Xerox copies. Drafts are going to be presented on white papers, in one page, vertical or horizontal format. Presentations, which should be 10 minutes, will form part of the participation grade.	Reading: Late Modern 183-221 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour.
14)	Work session/ Final critique / Group presentation ( Final Project a). Commercial surfboard-snowboard/flag/billboard/T-shirt design assignment (Final Project b).	Reading: Post Modern 221-233 Graphic Style From Victorian to Post Modern. Heller, Steven/ Seymour Handouts: April Greiman: 'Pioneer of Aesthetic Passion' Polledri, Paolo. Graphis Issue 306 Type and Deconstruction in Digital New Era 83 Poynor, Rick. Looking Closer Critical Writings on Graphic Design, Steven Heller.

Sources

Course Notes / Textbooks:	1. Heller, S. & Chwast, S. (2011). Graphic style : from Victorian to new century. New York: Abrams. 2. Shaughnessy, A. (2009). Graphic design : a user's manual. London, U.K: Laurence King.
References:	1. Livingston, A. & Livingston, I. (2012). The Thames & Hudson dictionary of graphic design and designers. London: Thames & Hudson. 2. Meggs, P. & Purvis, A. (2012). Meggs' history of graphic design. Hoboken, N.J: John Wiley & Sons.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Homework Assignments	3	% 30
Presentation	1	% 10
Midterms	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Study Hours Out of Class	13	2	26
Homework Assignments	3	20	60
Total Workload			142

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Have sufficient background in mathematics, science and artificial intelligence engineering.
2)	Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions.
3)	Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose.
4)	Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction.
5)	Select and use modern techniques and tools necessary for engineering applications.
6)	Design and conduct experiments, collect data, and analyse and interpret results.
7)	Work effectively both as an individual and as a multi-disciplinary team member.
8)	Access information via conducting literature research, using databases and other resources
9)	Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning.
10)	Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field.
11)	Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level.
12)	Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age.
13)	Have a sense of professional and ethical responsibility.
14)	Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices.