BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POV4337	Picture Theory	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DENİZ EYÜCE ŞANSAL
Course Lecturer(s):	Assoc. Prof. LEWIS KEIR JOHNSON
Recommended Optional Program Components:	None
Course Objectives:	The chief aim of this course is to introduce students to significant and influential theorisations of what different kinds of pictures are, mean, do or can be made to do. The course aims therefore to guide students in making sense of and evaluating a range of visual material that comprises visual culture, but it also aims to enable students to think about what makes a picture or a pictorial work or text stand out as different or exceptional.

Learning Outcomes

The students who have succeeded in this course;
1. Recognize different methodological languages of analysis of images and media.
2. Recognize different aims in the conceptualization of the analysis and evaluation of images and media.
3. Demonstrate ability to alter frameworks of analysis of images and media.
4. Demonstrate ability to alter frameworks of explanation of images and media.
5. Demonstrate ability to alter frameworks of evaluation of images and media.
6. Generate ability isolate what resists analysis in images and media.
7. Respond to complexity of sense and meaning of images and media.
8. Produce images that echo, respond to or exceed these problematics of analysis and evaluation.

Course Content

This course studies the techniques of analysis that have been developed for reading and understanding visual elements of our culture. It aims at developing the students’ ability to decipher the major mediums that form our visual culture. It also enables the students to present their earlier visual works in class, in order to help them develop their presentation and critical skills.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: truth, reality and representation
2)	Form, iconography and iconology and formalism	Weekly readings will be assigned.
3)	Art, history, pictures and ideology	Weekly readings will be assigned.
4)	Assignment 1	Working on the assignments.
5)	Semiology and semiotics	Weekly readings will be assigned.
6)	Hermeneutics and discourse theory	Weekly readings will be assigned.
7)	Revision for midterm exam and Assignment 2	Working on the assignments.
8)	Theorising realism in art and photography	Weekly readings will be assigned.
9)	Theorising digital photography	Weekly readings will be assigned.
10)	Assignment 3	Weekly readings will be assigned.
11)	Theorising film and television	Weekly readings will be assigned.
12)	Theorising video	Weekly readings will be assigned.
13)	Theorising new media, the website, the music video and the image stream	Weekly readings will be assigned.
14)	Revision	Weekly readings will be assigned.

Sources

Course Notes / Textbooks:	Howells, R. (2003). Visual culture. Malden, MA: Blackwell Publishers.
References:	1. Comer, S. (2009). Film and video art. London: Tate. 2. Manghani, S., Piper, A. & Simons, J. (2006). Images : a reader. London Thousand Oaks: SAGE Publications. 3. Wells, L. (2003). The photography reader. London New York: Routledge.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	3	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	2	2
Final	1	2	2
Total Workload			130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.