BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING (TURKISH, THESIS, GÖZTEPE) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5111 | Service Marketing and Management | Fall Spring |
3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKAN ASLAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ÖZLEN ONURLU Prof. Dr. AHU ERGEN Prof. Dr. ERDOĞAN KOÇ |
| Recommended Optional Program Components: | non |
| Course Objectives: | The aim of this course is to explain students fundamental concepts in service marketing, service marketing mix elements, and what service businesses should do about |
Learning Outcomes
|
The students who have succeeded in this course; 1) Explains basic concepts and topics concerning services marketing 2) Analyses and forms the services marketing mix 3) Makes synthesis on the concepts of service quality, suctomer expectations and customer satisfaction and make some suggestion in relation to marketing practices 4) Understands the concept of product design in services and formulates service design practices for various service sectors |
Course Content
| This course consists of teaching, definition of service marketing, analyzing environmental conditions that affect service marketing business and explaining service marketing mix which is service marketing elements |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to service marketing | |
| 2) | Customer Satisfaction and service quality | |
| 3) | Customer expectations management | |
| 4) | Consumer behavior and perceptions of service quality | |
| 5) | Service cape in service offer | |
| 6) | Product concept in service marketing | |
| 7) | Midterm Exam | |
| 8) | New service design | |
| 9) | Pricing in service marketing | |
| 10) | Yield management | |
| 11) | Supply management in service sector | |
| 12) | Demand management in service sector | |
| 13) | Customer retention ways | |
| 14) | Overview |
Sources
| Course Notes / Textbooks: | Öztürk Ayşe, Hizmet Pazarlaması,, Ekin Kitabevi, 2006. Karahan Kasım. , Hizmet Pazarlaması, Beta Yayıncılık, 2000. Ahmet H. İSLAMOĞLU ve diğr. Hizmet Pazarlaması, Beta Yayıncılık, 2006. Tek, Ömer Baybars, Pazarlama İlkeleri, Global Yönetimsel Yaklaşım Türkiye Uygulamaları, 7.B., Cem ofset, 1999 Roetzer., Paul.The marketing agency blueprint |
| References: | Öztürk Ayşe, Hizmet Pazarlaması,, Ekin Kitabevi, 2006. Karahan Kasım. , Hizmet Pazarlaması, Beta Yayıncılık, 2000. Ahmet H. İSLAMOĞLU ve diğr. Hizmet Pazarlaması, Beta Yayıncılık, 2006. Tek, Ömer Baybars, Pazarlama İlkeleri, Global Yönetimsel Yaklaşım Türkiye Uygulamaları, 7.B., Cem ofset, 1999 Roetzer., Paul.The marketing agency blueprint |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |