BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| MARKETING (TURKISH, THESIS, GÖZTEPE) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PAZ5904 | Current Issues in Marketing | Fall Spring |
3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM |
| Recommended Optional Program Components: | none |
| Course Objectives: | The aim of the course is to increase the ability to ask the right questions, planning quantitative and qualitative researches, preparing questionnaires, analyzing data and reporting these. |
Learning Outcomes
|
The students who have succeeded in this course; I. Will identify how to make market research and how to use the results in marketing management. II. Will be able to distinguish between different research methods. III. Will be able to decide which research method fits best to contemporary issues in marketing. IV. Will be able to apply basic computation techniques, data gathering and devising and implementing a concrete market research. |
Course Content
| The following topics are covered in the course: development of marketing, marketing environment, setting target group, product development, pricing, logistical and communicational strategies. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Ethic of market research, the role of market research in managerial decision-making processes | |
| 2) | International marketing | |
| 3) | Global marketing | |
| 4) | Competitive superiority in global marketing | |
| 5) | Global marketing communication | |
| 6) | Global marketing channels | |
| 7) | Midterm Exam | |
| 8) | Brand and product decisions based on countries and sectors | |
| 9) | Data based marketing | |
| 10) | Marketing mix management and strategies | |
| 11) | Service marketing | |
| 12) | Consumer behavior | |
| 13) | Competition strategies | |
| 14) | Contemporary marketing problems, analysis of article discussions |
Sources
| Course Notes / Textbooks: | Powerpoint sunumlar. Powerpoint slides Sektorden konusmacilar, speakers from the sector |
| References: |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Project | 1 | % 20 |
| Midterms | 1 | % 30 |
| Final | 1 | % 40 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 42 |
| Application | 13 | 48 |
| Study Hours Out of Class | 14 | 81 |
| Midterms | 1 | 2 |
| Final | 1 | 2 |
| Total Workload | 175 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |