SPORTS MANAGEMENT (TURKISH, NON-THESIS, TBF)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5908	Sports Communication	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi CEM TINAZ
Course Lecturer(s):	Dr. Öğr. Üyesi CEM TINAZ
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to provide a comprehensive structure, skills, tools and applications for achieving effective communication within the very complex environment of the sport sector. After providing general information about communication, the focus will be on the strategic communication within the spor organisations.

Learning Outcomes

The students who have succeeded in this course;
The attendee can analyse its stakeholders in an effective way.
The attendee knows how often he/she communicates with its stakeholders, the content of the communication and the right channels and ways for effective communication.
The attendee can communicate within the complex structure of the sport industry in a target oriented way.

Course Content

The negative features of commercialized sport - sport specific communication medium
The concept of communication - communication elements - Mass communication
Sports organizations in different qualities according to the organizational structure
Different aspects of corporate communication in sports organizations
Communications department of sports organizations and different structures
Analysis - Planning - Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Modern Sport Components and Communication Concept
2)	The negative features of commercialized sport - sport specific communication medium
3)	Introduction to communication in sport organisations
4)	Organising the communication structures
5)	Communications department in sport organisations and various structures
6)	Communications planning in sport organisations
7)	Analyses - planning - evaluation in sport communication
8)	Issue management and issues arise in sport organizations
9)	Internal communication tools and mediums
10)	Communication related risks within the sport organisations and early assessment of these risks
11)	Crisis communication in sport organisations
12)	Globalization in Sport Communication: Key Issues, Phases, and Trends
13)	Stakeholder analyses in sport and strategic communication planning
14)	Case studies in sport communication
15)	Case studies in sport communication
16)	Case studies in sport communication

Sources

Course Notes / Textbooks:
References:	Case Studies in Sport Communication EDITED BY ROBERT S. BROWN AND DANIEL J. O’ROURKE III HANDBOOK OF SPORTS AND MEDIA Edited by Arthur A.Raney Jennings Bryant

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 10
Project	1	% 10
Midterms	1	% 30
Final	1	% 50
Paper Submission	1	% 0
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	16	48
Study Hours Out of Class	16	32
Project	8	24
Homework Assignments	3	6
Midterms	1	2
Paper Submission	2	2
Final	1	2
Total Workload		116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution