ARTIFICIAL INTELLIGENCE ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD3142 | Point of Purchase Design | Spring |
2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness. An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design. |
The students who have succeeded in this course; 1) Identify the needs of BTL (belove the line) advertising design 2) Researching design and store displays 3) Identify formats, dimensions, styles and typography 4) Analyse concept-product-potential buyers relationship 5) Execute recall of the brand and highlight the features of the product 6) Execute different design layouts 7) Execute production process |
Design and store display, design process are discussed. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Principles of POP DESIGN | |
3) | Discussing current POP designs | |
4) | Research/Chossing a brand (different for each student) | |
5) | First layouts presentation | |
6) | Final layout presentation/ BTL Campaign | |
7) | Review and Process | |
8) | Researching current POP designs | |
9) | Discussing current POP designs | |
10) | Research/ one brand for all the students | |
11) | Concept board presentation | |
12) | Working on POP materials/layouts presentation 1 | |
13) | layout presentation 2 | |
14) | Review and Process |
Course Notes / Textbooks: | |
References: | Point of Purchase Design Annual 6 and 7 www.popai.com Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 20 |
Presentation | 3 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Application | 14 | 28 |
Midterms | 14 | 28 |
Final | 14 | 28 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Have sufficient background in mathematics, science and artificial intelligence engineering. | |
2) | Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. | |
3) | Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. | |
4) | Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. | |
5) | Select and use modern techniques and tools necessary for engineering applications. | |
6) | Design and conduct experiments, collect data, and analyse and interpret results. | |
7) | Work effectively both as an individual and as a multi-disciplinary team member. | |
8) | Access information via conducting literature research, using databases and other resources | |
9) | Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. | |
10) | Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. | |
11) | Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. | |
12) | Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. | |
13) | Have a sense of professional and ethical responsibility. | |
14) | Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |