MATHEMATICS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3142	Point of Purchase Design	Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness. An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design.

Learning Outcomes

The students who have succeeded in this course;
1) Identify the needs of BTL (belove the line) advertising design
2) Researching design and store displays
3) Identify formats, dimensions, styles and typography
4) Analyse concept-product-potential buyers relationship
5) Execute recall of the brand and highlight the features of the product
6) Execute different design layouts
7) Execute production process

Course Content

Design and store display, design process are discussed.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Principles of POP DESIGN
3)	Discussing current POP designs
4)	Research/Chossing a brand (different for each student)
5)	First layouts presentation
6)	Final layout presentation/ BTL Campaign
7)	Review and Process
8)	Researching current POP designs
9)	Discussing current POP designs
10)	Research/ one brand for all the students
11)	Concept board presentation
12)	Working on POP materials/layouts presentation 1
13)	layout presentation 2
14)	Review and Process

Sources

Course Notes / Textbooks:
References:	Point of Purchase Design Annual 6 and 7 www.popai.com Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Presentation	3	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	28
Midterms	14	28
Final	14	28
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have a grasp of basic mathematics, applied mathematics and theories and applications in Mathematics
2)	To be able to understand and assess mathematical proofs and construct appropriate proofs of their own and also define and analyze problems and to find solutions based on scientific methods,
3)	To be able to apply mathematics in real life with interdisciplinary approach and to discover their potentials,
4)	To be able to acquire necessary information and to make modeling in any field that mathematics is used and to improve herself/himself,	4
5)	To be able to tell theoretical and technical information easily to both experts in detail and non-experts in basic and comprehensible way,
6)	To be familiar with computer programs used in the fields of mathematics and to be able to use at least one of them effectively at the European Computer Driving Licence Advanced Level,
7)	To be able to behave in accordance with social, scientific and ethical values in each step of the projects involved and to be able to introduce and apply projects in terms of civic engagement,
8)	To be able to evaluate all processes effectively and to have enough awareness about quality management by being conscious and having intellectual background in the universal sense,	4
9)	By having a way of abstract thinking, to be able to connect concrete events and to transfer solutions, to be able to design experiments, collect data, and analyze results by scientific methods and to interfere,
10)	To be able to continue lifelong learning by renewing the knowledge, the abilities and the competencies which have been developed during the program, and being conscious about lifelong learning,
11)	To be able to adapt and transfer the knowledge gained in the areas of mathematics ; such as algebra, analysis, number theory, mathematical logic, geometry and topology to the level of secondary school,
12)	To be able to conduct a research either as an individual or as a team member, and to be effective in each related step of the project, to take role in the decision process, to plan and manage the project by using time effectively.