PILOTAGE (EN) | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5302 | Cases in Advertising | Fall | 3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DEMİR KARPAT POLAT |
Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively. |
The students who have succeeded in this course; 1)will be able to evaluate recent advertising practices 2)will be able to identify the dynamics of advertising industry and fundumental approaches 3)will be able to manage creative process 4)will be able to produce creative concepts |
In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Strategic analysis of an advertising campaign and myths about creative process of advertising | |
3) | ||
4) | Analysis of advertising campaigns | Preparation of homework |
5) | Analysis of advertising campaigns | Preparation of homework |
6) | Advertising dynamics in Turkey and new approaches | |
7) | Analysis of advertising campaigns | Preparation of homework |
8) | Analysis of advertising campaigns | Preparation of homework |
9) | Advertising dynamics in the world and new approaches | |
10) | Analysis of advertising campaigns | |
11) | Analysis of advertising campaigns | Preparation of homework |
12) | Recent successful advertising campaigns and new trends in advertising | |
13) | Analysis of advertising campaigns | Preparation of homework |
14) | Evaluation of creative ideas | presentation |
Course Notes / Textbooks: | Course notes will be given weekly. |
References: | 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 48 |
Study Hours Out of Class | 14 | 48 |
Homework Assignments | 14 | 43 |
Final | 14 | 53 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Apply scientific methods or concepts in solving aviation-related problems | 3 |
2) | Analyze and interpret data | 5 |
3) | Work effectively on multi‐disciplinary and diverse teams | 5 |
4) | Make professional and ethical decisions | 3 |
5) | Communicate effectively, using both written and oral communication skills | 4 |
6) | Engage in and recognize the need for life‐long learning | 5 |
7) | Use the techniques, skills, and modern technology necessary for professional practice | 4 |
8) | Assess the national and international aviation environment | 3 |
9) | Apply pertinent knowledge in identifying and solving contemporary problems in the field of aviation | 3 |
10) | Apply knowledge of business sustainability to aviation issues | 3 |