COMPUTER PROGRAMMING (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5302 | Cases in Advertising | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor DEMİR KARPAT POLAT |
Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR |
Recommended Optional Program Components: | None |
Course Objectives: | The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively. |
The students who have succeeded in this course; 1)will be able to evaluate recent advertising practices 2)will be able to identify the dynamics of advertising industry and fundumental approaches 3)will be able to manage creative process 4)will be able to produce creative concepts |
In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Strategic analysis of an advertising campaign and myths about creative process of advertising | |
3) | ||
4) | Analysis of advertising campaigns | Preparation of homework |
5) | Analysis of advertising campaigns | Preparation of homework |
6) | Advertising dynamics in Turkey and new approaches | |
7) | Analysis of advertising campaigns | Preparation of homework |
8) | Analysis of advertising campaigns | Preparation of homework |
9) | Advertising dynamics in the world and new approaches | |
10) | Analysis of advertising campaigns | |
11) | Analysis of advertising campaigns | Preparation of homework |
12) | Recent successful advertising campaigns and new trends in advertising | |
13) | Analysis of advertising campaigns | Preparation of homework |
14) | Evaluation of creative ideas | presentation |
Course Notes / Textbooks: | Course notes will be given weekly. |
References: | 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Homework Assignments | 1 | % 40 |
Final | 1 | % 60 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 48 |
Study Hours Out of Class | 14 | 48 |
Homework Assignments | 14 | 43 |
Final | 14 | 53 |
Total Workload | 192 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Students will have knowledge of fundemantals of mathemetaics and phsics | |
2) | Students will have konowledge of relevant software and hardware requirements in the office environment | |
3) | Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software. | |
4) | Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields. | |
5) | Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. | |
6) | Having the ability to setup,diagnose and maintanance of databases | |
7) | Having the ability to design graphical animations for desktop applications and internet programming. | |
8) | Having the ability to develop and control internet projects | |
9) | Having the ability to develop group projects, team work, software and hardware projects | |
10) | Having the ability to set up,diagnose operating systems and network systems |