Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
Strategic analysis of an advertising campaign and myths about creative process of advertising |
|
3) |
|
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4) |
Analysis of advertising campaigns |
Preparation of homework
|
5) |
Analysis of advertising campaigns |
Preparation of homework |
6) |
Advertising dynamics in Turkey and new approaches |
|
7) |
Analysis of advertising campaigns |
Preparation of homework
|
8) |
Analysis of advertising campaigns |
Preparation of homework
|
9) |
Advertising dynamics in the world and new approaches |
|
10) |
Analysis of advertising campaigns |
|
11) |
Analysis of advertising campaigns |
Preparation of homework
|
12) |
Recent successful advertising campaigns and new trends in advertising |
|
13) |
Analysis of advertising campaigns |
Preparation of homework
|
14) |
Evaluation of creative ideas |
presentation |
|
Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics, science and engineering subjects; use theoretical and applied information in these areas to model and solve engineering problems. |
|
2) |
identify, formulate, and solve complex engineering problems; select and apply proper analysis and modeling methods for this purpose. |
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3) |
Design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.) |
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4) |
Devise, select, and use modern techniques and tools needed for engineering management practice; employ information technologies effectively. |
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5) |
Design and conduct experiments, collect data, analyze and interpret results for investigating engineering management problems. |
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6) |
Cooperate efficiently in intra-disciplinary and multi-disciplinary teams; and show self-reliance when working independently. |
|
7) |
Demonstrate effective communication skills in both oral and written English and Turkish. |
|
8) |
Recognize the need for lifelong learning; show ability to access information, to follow developments in science and technology, and to continuously educate him/herself. |
|
9) |
Develop an awareness of professional and ethical responsibility. |
|
10) |
Know business life practices such as project management, risk management, and change management; develop an awareness of entrepreneurship, innovation, and sustainable development. |
|
11) |
Know contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; recognize the legal consequences of engineering solutions. |
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12) |
Develop effective and efficient managerial skills. |
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