PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5302	Cases in Advertising	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor DEMİR KARPAT POLAT
Course Lecturer(s):	Prof. Dr. ALİ ATIF BİR
Recommended Optional Program Components:	None
Course Objectives:	The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively.

Learning Outcomes

The students who have succeeded in this course;
1)will be able to evaluate recent advertising practices
2)will be able to identify the dynamics of advertising industry and fundumental approaches
3)will be able to manage creative process
4)will be able to produce creative concepts

Course Content

In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Strategic analysis of an advertising campaign and myths about creative process of advertising
3)
4)	Analysis of advertising campaigns	Preparation of homework
5)	Analysis of advertising campaigns	Preparation of homework
6)	Advertising dynamics in Turkey and new approaches
7)	Analysis of advertising campaigns	Preparation of homework
8)	Analysis of advertising campaigns	Preparation of homework
9)	Advertising dynamics in the world and new approaches
10)	Analysis of advertising campaigns
11)	Analysis of advertising campaigns	Preparation of homework
12)	Recent successful advertising campaigns and new trends in advertising
13)	Analysis of advertising campaigns	Preparation of homework
14)	Evaluation of creative ideas	presentation

Sources

Course Notes / Textbooks:	Course notes will be given weekly.
References:	1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	1	% 40
Final	1	% 60
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	48
Study Hours Out of Class	14	48
Homework Assignments	14	43
Final	14	53
Total Workload		192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.