| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
Strategic analysis of an advertising campaign and myths about creative process of advertising |
|
| 3) |
|
|
| 4) |
Analysis of advertising campaigns |
Preparation of homework
|
| 5) |
Analysis of advertising campaigns |
Preparation of homework |
| 6) |
Advertising dynamics in Turkey and new approaches |
|
| 7) |
Analysis of advertising campaigns |
Preparation of homework
|
| 8) |
Analysis of advertising campaigns |
Preparation of homework
|
| 9) |
Advertising dynamics in the world and new approaches |
|
| 10) |
Analysis of advertising campaigns |
|
| 11) |
Analysis of advertising campaigns |
Preparation of homework
|
| 12) |
Recent successful advertising campaigns and new trends in advertising |
|
| 13) |
Analysis of advertising campaigns |
Preparation of homework
|
| 14) |
Evaluation of creative ideas |
presentation |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To learn and compare major sociology perspectives, both classical and contemporary, and apply all of them to analysis of social conditions. |
|
| 2) |
To be able to identify the basic methodological approaches in building sociological and anthropological knowledge at local and global levels |
|
| 3) |
To be able to use theoretical and applied knowledge acquired in the fields of statistics in social sciences. |
|
| 4) |
To have a basic knowledge of other disciplines (including psychology, history, political science, communication studies and literature) that can contribute to sociology and to be able to make use of this knowledge in analyzing sociological processes |
|
| 5) |
To have a knowledge and practice of scientific and ethical principles in collecting, interpreting and publishing sociological data also develop ability how to share this data with experts and lay people, using effective communication skills |
|
| 6) |
To develop competence in analyzing and publishing sociological knowledge by using computer software for quantitative and qualitative analysis; and develop an attitute for learning new techniques in these fields. |
|
| 7) |
To identify and to have a knowledge of the theories related to urban and rural sociology and demography, and political sociology, sociology of gender, sociology of body, visual sociology, sociology of work, sociology of religion, sociology of knowledge and sociology of crime. |
|
| 8) |
To have knowledge of how sociology is positioned as a scientific discipline from a philosophical and historical perspective |
|
| 9) |
To have the awareness of social issues in Turkish society, to develop critical perspective in analysing these issues and to have a knowledge of the works of Turkish sociologists and to be able to transfer this knowledge |
|
| 10) |
To have the awareness of social issues and global societal processes and to apply sociological analysis to development and social responsibility projects |
|
| 11) |
To have the ability to define a research question, design a research project and complete a written report for various fields of sociology, either as an individual or as a team member. |
|
| 12) |
To be able to transfer the knowledge gained in the areas of sociology to the level of secondary school. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
