BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| ECONOMICS AND FINANCE | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5302 | Cases in Advertising | Fall | 3 | 0 | 3 | 8 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | Turkish |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor DEMİR KARPAT POLAT |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR |
| Recommended Optional Program Components: | None |
| Course Objectives: | The course aims to enable students to discuss tools, techniques and implementations of advertising referring relevant theory, concepts and methods. The course also aims to enable students to understand and interpret dynamics and methods of the advertising industry strategically and creatively. |
Learning Outcomes
|
The students who have succeeded in this course; 1)will be able to evaluate recent advertising practices 2)will be able to identify the dynamics of advertising industry and fundumental approaches 3)will be able to manage creative process 4)will be able to produce creative concepts |
Course Content
| In this course it is turned to practice what students learn in theory regarding principles of advertising. Theories used in advertising campaigns are analysed comparatively. The benefits of using strategic and creative perspective simultanously are identified. In the light of this perspective, advertising campaigns are evaluated by using strategic and creative perspective simultanously. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction | |
| 2) | Strategic analysis of an advertising campaign and myths about creative process of advertising | |
| 3) | ||
| 4) | Analysis of advertising campaigns | Preparation of homework |
| 5) | Analysis of advertising campaigns | Preparation of homework |
| 6) | Advertising dynamics in Turkey and new approaches | |
| 7) | Analysis of advertising campaigns | Preparation of homework |
| 8) | Analysis of advertising campaigns | Preparation of homework |
| 9) | Advertising dynamics in the world and new approaches | |
| 10) | Analysis of advertising campaigns | |
| 11) | Analysis of advertising campaigns | Preparation of homework |
| 12) | Recent successful advertising campaigns and new trends in advertising | |
| 13) | Analysis of advertising campaigns | Preparation of homework |
| 14) | Evaluation of creative ideas | presentation |
Sources
| Course Notes / Textbooks: | Course notes will be given weekly. |
| References: | 1. Satan reklam yaratmak, Luke Sullivan, 2001, Mediacat Hey Whipple Squeeze This: A guide to creating great ads 2. Bir reklamcının itirafları, David Ogilvy,2008, Reklamcılık Vakfı Yayınları Confessions of an Advertising Man |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Homework Assignments | 1 | % 40 |
| Final | 1 | % 60 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Workload |
| Course Hours | 14 | 48 |
| Study Hours Out of Class | 14 | 48 |
| Homework Assignments | 14 | 43 |
| Final | 14 | 53 |
| Total Workload | 192 | |
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. | 3 |
| 2) | Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. | 2 |
| 3) | Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. | 1 |
| 4) | Analyze the interventions of politics to the economics and vice versa. | 3 |
| 5) | Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. | 2 |
| 6) | Understand current and new economic events and how the new approaches to the economics are formed and evaluating. | 2 |
| 7) | Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. | 3 |
| 8) | Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. | 2 |
| 9) | Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. | 2 |
| 10) | Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. | 3 |