LOGISTICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5301	Creativity in Marketing Communication	Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor OĞUZHAN AKAY
Course Lecturer(s):	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production.

Learning Outcomes

The students who have succeeded in this course;
1- will be able to identify the creative process.
2- will be able to identify process of defining problem. Problem/Solution.
3- will be able to gather information and use of information.
4- will be able to execute the ideas.

Course Content

In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	creative process and personality.
3)	Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework.
4)	Having fun, being innovative and idea lover. Exercises.
5)	Lock on to target. Being childish and enhancing curiosity.
6)	How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework.
7)	Process of defining problem. Problem/Solution. Ways of seeing.
8)	Gathering information and use of information. Revising and passing the rules during the search of idea.
9)	Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework.
10)	Execution of ideas. Exercises.	Preparation of homework.
11)	Basic determinants of the copywriting process. Briefing for final presentations.
12)	Strategy and media products. Deadline for 4th Homework.
13)	Methods of copy and script writing.
14)	Review.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 20
Presentation	1	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Presentations / Seminar	3	24
Homework Assignments	13	45
Final	1	16
Total Workload		197

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge about logistics operations and the basic legislation
2)	To have knowledge about the politics, corporations and the developments in logistics.
3)	To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector.
4)	To have knowledge about the documents that are used in logistics and how to prepare them.
5)	To have knowledge about the new marketing and sales techniques and the principles of opening to new markets.
6)	To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector.
7)	To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics.
8)	To be involved in communication network in logistics sector and follow the developments.	2
9)	To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas.
10)	To have the basic knowledge about foreign trade and customs legislation.
11)	To have knowledge about relationship between foreign trade and logistics management.
12)	To have basic knowledge in at least one foreign language.
13)	He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system.