Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
creative process and personality. |
|
3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
4) |
Having fun, being innovative and idea lover. Exercises. |
|
5) |
Lock on to target. Being childish and enhancing curiosity. |
|
6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
12) |
Strategy and media products. Deadline for 4th Homework. |
|
13) |
Methods of copy and script writing. |
|
14) |
Review. |
|
|
Program Outcomes |
Level of Contribution |
1) |
He/she applies theoretical business management knowledge on business life. |
|
2) |
He/she uses business management function and applies and follows new management technics. |
|
3) |
He/she performs legal responsibilities of business, follows and applies legislation. |
|
4) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
|
5) |
He/she determines, analyses and solves problems that appear in vocational applications. |
|
6) |
He/she manages business finance, analyses business financial situation, and solves financial problems. |
|
7) |
He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims. |
|
8) |
He/she can understand production and marketing functions as a whole, applies new production and marketing techniques. |
|
9) |
He/she calculates cost, makes entry, prepares and interprets financial statements. |
|
10) |
He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |
|
11) |
He/she follows and applies vocational current and economic developments in national and international area. |
2 |