Week |
Subject |
Related Preparation |
1) |
Introduction |
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2) |
creative process and personality. |
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3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
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4) |
Having fun, being innovative and idea lover. Exercises. |
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5) |
Lock on to target. Being childish and enhancing curiosity. |
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6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
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7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
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8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
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9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
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10) |
Execution of ideas. Exercises. |
Preparation of homework. |
11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
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12) |
Strategy and media products. Deadline for 4th Homework. |
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13) |
Methods of copy and script writing. |
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14) |
Review. |
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Program Outcomes |
Level of Contribution |
1) |
To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business. |
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2) |
To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector. |
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3) |
To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector. |
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4) |
To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly. |
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5) |
To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively. |
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6) |
To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions. |
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7) |
To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met. |
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8) |
To have the competency to carry out the accountancy related to banking and insurance. |
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9) |
To have the competency to build effective customer relations and to have effective communication and persuasion skills. |
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10) |
To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge. |
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