COMPUTER ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5301	Creativity in Marketing Communication	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Instructor OĞUZHAN AKAY
Course Lecturer(s):	Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Recommended Optional Program Components:	None
Course Objectives:	Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production.

Learning Outcomes

The students who have succeeded in this course;
1- will be able to identify the creative process.
2- will be able to identify process of defining problem. Problem/Solution.
3- will be able to gather information and use of information.
4- will be able to execute the ideas.

Course Content

In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	creative process and personality.
3)	Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework.
4)	Having fun, being innovative and idea lover. Exercises.
5)	Lock on to target. Being childish and enhancing curiosity.
6)	How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework.
7)	Process of defining problem. Problem/Solution. Ways of seeing.
8)	Gathering information and use of information. Revising and passing the rules during the search of idea.
9)	Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework.
10)	Execution of ideas. Exercises.	Preparation of homework.
11)	Basic determinants of the copywriting process. Briefing for final presentations.
12)	Strategy and media products. Deadline for 4th Homework.
13)	Methods of copy and script writing.
14)	Review.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	4	% 20
Presentation	1	% 40
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	70
Presentations / Seminar	3	24
Homework Assignments	13	45
Final	1	16
Total Workload		197

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Adequate knowledge in mathematics, science and computer engineering; the ability to use theoretical and practical knowledge in these areas in complex engineering problems.
2)	Ability to identify, formulate, and solve complex engineering problems; ability to select and apply appropriate analysis and modeling methods for this purpose.	2
3)	Ability to design a complex system, process, device or product to meet specific requirements under realistic constraints and conditions; ability to apply modern design methods for this purpose.	3
4)	Ability to develop, select and use modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; ability to use information technologies effectively.
5)	Ability to design, conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or computer engineering research topics.	3
6)	Ability to work effectively within and multi-disciplinary teams; individual study skills.	2
7)	Ability to communicate effectively in verbal and written Turkish; knowledge of at least one foreign language; ability to write active reports and understand written reports, to prepare design and production reports, to make effective presentations, to give and receive clear and understandable instructions.
8)	Awareness of the necessity of lifelong learning; ability to access information, to follow developments in science and technology and to renew continuously.
9)	To act in accordance with ethical principles, professional and ethical responsibility; information on the standards used in engineering applications.
10)	Information on business practices such as project management, risk management and change management; awareness of entrepreneurship and innovation; information about sustainable development.
11)	Knowledge of the effects of engineering practices on health, environment and safety in the universal and social scale and the problems of the era reflected in engineering; awareness of the legal consequences of engineering solutions.