| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
creative process and personality. |
|
| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
| 4) |
Having fun, being innovative and idea lover. Exercises. |
|
| 5) |
Lock on to target. Being childish and enhancing curiosity. |
|
| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
| 12) |
Strategy and media products. Deadline for 4th Homework. |
|
| 13) |
Methods of copy and script writing. |
|
| 14) |
Review. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
|
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
|
| 3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
|
| 4) |
To be fully prepared for a graduate study |
2 |
| 5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
|
| 6) |
To understand the components of logistics as well as the importance of the coordination among these components.
|
|
| 7) |
To know the necessary ingredients for improving the productivity in business life |
|
| 8) |
To think innovatively and creatively in complex situations |
4 |
| 9) |
To act and think both regionally and internationally |
|
| 10) |
To understand the demands and particular questions of globalization |
|
| 11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
|
| 12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
| 13) |
To acquire leadership qualities but also to know how to be a team member |
|
| 14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
