| Language of instruction: |
Turkish |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN
|
| Recommended Optional Program Components: |
None |
| Course Objectives: |
Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction |
|
| 2) |
creative process and personality. |
|
| 3) |
Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. |
|
| 4) |
Having fun, being innovative and idea lover. Exercises. |
|
| 5) |
Lock on to target. Being childish and enhancing curiosity. |
|
| 6) |
How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. |
|
| 7) |
Process of defining problem. Problem/Solution. Ways of seeing. |
|
| 8) |
Gathering information and use of information. Revising and passing the rules during the search of idea. |
|
| 9) |
Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. |
|
| 10) |
Execution of ideas. Exercises. |
Preparation of homework. |
| 11) |
Basic determinants of the copywriting process. Briefing for final presentations. |
|
| 12) |
Strategy and media products. Deadline for 4th Homework. |
|
| 13) |
Methods of copy and script writing. |
|
| 14) |
Review. |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
3 |
| 2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
2 |
| 3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
| 4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
| 5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
| 6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
| 7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
| 8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
2 |
| 9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
| 10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
