Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
To have knowledge about logistics operations and the basic legislation |
|
2) |
To have knowledge about the politics, corporations and the developments in logistics. |
|
3) |
To have knowledge about the economical life and the basic features of the enterprises that take place in logistics sector. |
|
4) |
To have knowledge about the documents that are used in logistics and how to prepare them. |
|
5) |
To have knowledge about the new marketing and sales techniques and the principles of opening to new markets. |
|
6) |
To have knowledge and consciousness about the job security, worker health and environment protection in logistics sector. |
|
7) |
To have knowledge and consciousness about the basic legal attainments, social responsibility, ethics and social security rights in logistics. |
|
8) |
To be involved in communication network in logistics sector and follow the developments. |
2 |
9) |
To have the ability to comment and evaluate the classical and current theories by taking into account the developments in logistics and supply chain areas. |
|
10) |
To have the basic knowledge about foreign trade and customs legislation. |
|
11) |
To have knowledge about relationship between foreign trade and logistics management. |
|
12) |
To have basic knowledge in at least one foreign language. |
|
13) |
He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. |
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