MECHATRONICS (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4634	Ad Law	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components:	None
Course Objectives:	The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;

1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Overview of the syllabus.
2)	Advertising monitoring in Turkey: - RÖK - International advertising practice principles	Related reading from the course book.
3)	False advertising overview.	Related reading from the course book.
4)	False advertising: What is the truth?	Related reading from the course book.
5)	Copyrights
6)	Competitive restrictions
7)	Rising trend: Product placement. - What do new regulations bring?	Supplementary reading will be distributed.
8)	Case studies
9)	Looking from the consumer side.
10)	Ethical issues in advertising: - Special audiences: Children and youth	Related reading from the course book.
11)	Ethical issues in advertising: - Telling the truth.	Selected reading from the course book.
12)	Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13)	Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14)	Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks:	Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	6	84
Midterms	1	4	4
Final	1	4	4
Total Workload			134

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To improve fundamental computer knowledge, to encourage students using office and package programs.
2)	Ability to have and use of fundamental mathematics knowledge and skills the usage of relevant materials.
3)	Ability to recognize general structures of machine equipments and the features of shaping
4)	Ability to grasp manufacturing processes and cutting tool materials, materials, statics, mechanics and fluid science fundemantal knowledge.
5)	Ability to draw assembly and auxilary devices as well as to draw whole or details of a system.
6)	Ability to have a knowledge of fundemantal manufacturing process such as turning, milling, punching,grinding and welding techniques and to have a self esteem in order to work behind the bench.
7)	Ability to do computer aided design and write program on digital benches.
8)	Ability to prepare project report, follow up project process and implement projects.
9)	ability to learn the areas of usage of electronic circuit components. Ability to grasp and write programs for micro controllers and for their components. Ability to design relevant circuits.
10)	Ability to understand the electric motors principles and AC-DC analysis
11)	Ability to gain a dominaion on visual programming
12)	Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers.