Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
Students will have knowledge of fundemantals of mathemetaics and phsics |
|
2) |
Students will have konowledge of relevant software and hardware requirements in the office environment |
|
3) |
Having the ability to define and explain the fundemental concepts, principles and essentilas of software and having the ability to develop software. |
|
4) |
Having the ability to use tools, machines and having the ability to recognize and diagnose problems in the related computer fields. |
|
5) |
Having the ability to communicate efficiently in verbal and written Turkish, to know at least one foreign language in order to communicate with the colleagues and customers. |
|
6) |
Having the ability to setup,diagnose and maintanance of databases |
|
7) |
Having the ability to design graphical animations for desktop applications and internet programming. |
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8) |
Having the ability to develop and control internet projects |
|
9) |
Having the ability to develop group projects, team work, software and hardware projects |
|
10) |
Having the ability to set up,diagnose operating systems and network systems |
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