ADV4634 Ad LawBahçeşehir UniversityDegree Programs PHYSIOTHERAPY AND REHABILITATION (TURKISH)General Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
PHYSIOTHERAPY AND REHABILITATION (TURKISH)
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ADV4634 Ad Law Spring 3 0 3 5
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components: None
Course Objectives: The main objective of this course is to provide an understanding of the legal issues facing advertising and to examine and discuss the regulation standards in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Upon completing this course, students will;


1- Think critically about legal problems and solutions unique to advertising practice.
2- Conduct legal research and evaluate information by methods appropriate to the professions, audiences, and purposes that advertising targets/serves.
3- Understand ethical aspect of advertising practice through the assessment of legal regulations.

Course Content

This course involves the examination of legal regulations in terms of the advertising practice in Turkey.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: Overview of the syllabus.
2) Advertising monitoring in Turkey: - RÖK - International advertising practice principles Related reading from the course book.
3) False advertising overview. Related reading from the course book.
4) False advertising: What is the truth? Related reading from the course book.
5) Copyrights
6) Competitive restrictions
7) Rising trend: Product placement. - What do new regulations bring? Supplementary reading will be distributed.
8) Case studies
9) Looking from the consumer side.
10) Ethical issues in advertising: - Special audiences: Children and youth Related reading from the course book.
11) Ethical issues in advertising: - Telling the truth. Selected reading from the course book.
12) Advertising law in practice: Professional point of view 1 - Guest speaker (Regulator)
13) Advertising law in practice: Professional point of view 2 - Guest speaker (Advertiser)
14) Advertising monitoring in a digital age: - Guest speaker (digital agency)

Sources

Course Notes / Textbooks: Reklam ve reklam mevzuatı, Zakir Avşar / Müge Elden
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Midterms 1 % 40
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 6 84
Midterms 1 4 4
Final 1 4 4
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To have theoretical and practical knowledge required to fulfill professional roles and functions of Physiotherapy and Rehabilitation field. 2
2) To act in accordance with ethical principles and values in professional practice. 1
3) To use life-long learning, problem-solving and critical thinking skills. 4
4) To define evidence-based practices and determine problem solving methods in Physiotherapy and Rehabilitation practices, using theories in health promotion, protection and care. 1
5) To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. 3
6) To have skills for training and consulting according to health education needs of individual, family and the community. 1
7) To be sensitive to health problems of the community and to be able to offer solutions. 3
8) To be able to use skills for effective communication. 5
9) To be able to select and use modern tools, techniques and modalities in Physiotherapy and Rehabilitation practices; to be able to use health information technologies effectively. 1
10) To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. 1
11) To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. 1
12) To be a role model with contemporary and professional identity. 4