Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
|
2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
|
6) |
Competitive restrictions |
|
7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
|
9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
|
Program Outcomes |
Level of Contribution |
1) |
"To plan and assess nursing care within a holistic approach, in accordance with theoretical and evidence-based practices.
" |
|
2) |
To act in accordance with ethical principles and values in Nursing practices. |
|
3) |
To use life-long learning, problem-solving and critical thinking skills. |
|
4) |
To use Nursing models/theories in health promotion, protection and care. |
|
5) |
To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. |
|
6) |
"To have skills for training and consulting according to health education needs of individual, family and the community.
" |
|
7) |
"To be sensitive to health problems of the community and and to able to offer solutions.
" |
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8) |
"To be able to use interpersonal and intercultural communication skills effectively in Nursing pratices.
" |
|
9) |
"To be able to use healthcare/information technologies in Nursing practice and research.
" |
|
10) |
To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. |
|
11) |
To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. |
|
12) |
To take responsibility and lead in events in order to contribute to health services and Nursing profession. |
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