Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
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2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
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6) |
Competitive restrictions |
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7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
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9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
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Program Outcomes |
Level of Contribution |
1) |
Have sufficient background in mathematics, science and artificial intelligence engineering. |
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2) |
Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. |
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3) |
Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. |
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4) |
Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. |
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5) |
Select and use modern techniques and tools necessary for engineering applications. |
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6) |
Design and conduct experiments, collect data, and analyse and interpret results. |
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7) |
Work effectively both as an individual and as a multi-disciplinary team member. |
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8) |
Access information via conducting literature research, using databases and other resources |
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9) |
Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. |
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10) |
Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. |
|
11) |
Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. |
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12) |
Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. |
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13) |
Have a sense of professional and ethical responsibility. |
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14) |
Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |
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