| Week |
Subject |
Related Preparation |
| 1) |
Introduction: Overview of the syllabus. |
|
| 2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
| 3) |
False advertising overview. |
Related reading from the course book. |
| 4) |
False advertising: What is the truth? |
Related reading from the course book. |
| 5) |
Copyrights |
|
| 6) |
Competitive restrictions |
|
| 7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
| 8) |
Case studies |
|
| 9) |
Looking from the consumer side. |
|
| 10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
| 11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
| 12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
|
| 13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
| 14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To correctly identify the problems and to be able to ask the correct questions |
|
| 2) |
To have the ability for problem solving and to utilize analytical approach in dealing with the problems |
|
| 3) |
To be able to identify business processes and use them to increase the productivity in logistics system. |
|
| 4) |
To be fully prepared for a graduate study |
2 |
| 5) |
Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively.
internet and the electronic world |
|
| 6) |
To understand the components of logistics as well as the importance of the coordination among these components.
|
|
| 7) |
To know the necessary ingredients for improving the productivity in business life |
|
| 8) |
To think innovatively and creatively in complex situations |
4 |
| 9) |
To act and think both regionally and internationally |
|
| 10) |
To understand the demands and particular questions of globalization |
|
| 11) |
Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity. |
|
| 12) |
To be able to use at least one foreign language both for communication and academic purposes |
2 |
| 13) |
To acquire leadership qualities but also to know how to be a team member |
|
| 14) |
To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
