Week |
Subject |
Related Preparation |
1) |
Introduction: Overview of the syllabus. |
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2) |
Advertising monitoring in Turkey:
- RÖK
- International advertising practice principles |
Related reading from the course book. |
3) |
False advertising overview. |
Related reading from the course book. |
4) |
False advertising: What is the truth? |
Related reading from the course book. |
5) |
Copyrights |
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6) |
Competitive restrictions |
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7) |
Rising trend: Product placement.
- What do new regulations bring? |
Supplementary reading will be distributed. |
8) |
Case studies |
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9) |
Looking from the consumer side. |
|
10) |
Ethical issues in advertising:
- Special audiences: Children and youth |
Related reading from the course book. |
11) |
Ethical issues in advertising:
- Telling the truth.
|
Selected reading from the course book. |
12) |
Advertising law in practice: Professional point of view 1
- Guest speaker (Regulator) |
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13) |
Advertising law in practice: Professional point of view 2
- Guest speaker (Advertiser) |
|
14) |
Advertising monitoring in a digital age:
- Guest speaker (digital agency) |
|
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Program Outcomes |
Level of Contribution |
1) |
Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. |
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2) |
Possess basic knowledge about the causes and effects of political transformations in societies. |
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3) |
Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. |
|
4) |
Recognize historical patterns while evaluating contemporary political and social developments. |
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5) |
Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. |
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6) |
Conduct studies in the field professionally, both independently or as a team member. |
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7) |
Possess consciousness about lifelong learning based on Research & Development. |
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8) |
Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. |
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9) |
Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. |
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10) |
Possess the habit to monitor domestic and foreign policy agenda as well as international developments. |
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11) |
Possess competence to interpret the new political actors, theories and concepts in a global era. |
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12) |
Evaluate the legal and ethical implications of advanced technologies on politics. |
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