BUSINESS ADMINISTRATION (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ADV4629 | Media Ethics | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
Recommended Optional Program Components: | None |
Course Objectives: | Media Ethics will study the power of media in today’s world and examine different aspects of the question of media ethics. The course in general will open a term-length debate on media ethics by focusing on questions such as “what is ethics, how is ethics of media linked to the political and social issues in a given society, why do media need to be ethical, and how can media serve better public through ethical decision-making that would create trust on the part of their audiences?” These broad questions will be discussed by paying attention to print, broadcast, advertising and public relations sectors. |
The students who have succeeded in this course; I. Learn the substantive philosophical discussions on ethics II. Grasp how media and communication scholars approach the issue of ethics III. Recognize the differences between morality and ethics IV. Develop grounded analytical tools about how to discuss what is ethical or not in media V. Recognize how media professionals face with the dilemmas and how they solve these dilemmas in their lives VI. Analyze different cases from Turkish media and discuss what is ethical in these cases or not VII. Derse katılan öğrencilerin çoğunluğu tarafından kabul edilebilecek bir "medya etiği ilkeleri" geliştirmek |
Each week, we will take different concepts and different sectors and through using audio-visual and textual resources we will have detailed discussions on how it would be possible to reach the ethical standards in our society. Cases from national and global media will be discussed. The first hour will include a lecture where the instructor introduces the concept and related discussions in the literature. Starting from the second hour, students are urged to discuss as the whole class by focusing on case studies. |
Week | Subject | Related Preparation |
1) | ||
1) | Presentation of the course and rules | |
2) | Key Concepts and Thoughts In Media Ethics | Patterson and Wilkins, Chapter 1 |
3) | Information Ethics | Patterson and Wilkins, Chapter 2 |
4) | Ethical Issues In Advertising (Submission of Proposals for Term Project) | Patterson and Wilkins, Chapter 3 |
5) | Ethical Issues In Public Relations (Obtaining feedbacks from Instructors) | Patterson and Wilkins, Chapter 4 |
6) | Privacy Issues (Consultation with the Instructors) | Patterson and Wilkins, Chapter 5 |
7) | Hate Speech | Patterson and Wilkins, Chapter 6 |
8) | Conflict of Interest | Patterson and Wilkins, Chapter 7 |
9) | Ethics In Photography and Video productions | Patterson and Wilkins, Chapter 8 |
10) | Ethics In Cyberspace | Patterson and Wilkins, Chapter 9 |
11) | Ethics In Art and Entertainment | Patterson and Wilkins, Chapter 10 |
12) | Term Project Presentations | |
13) | Term Project Presentations | |
14) | Term Project Presentations |
Course Notes / Textbooks: | Philip Patterson & Lee Wilkins (2010). Media Ethics: Issues and Cases. New York: McGraw-Hill Ek Kitap/Supplementary Book: Bülent Çaplı & Hakan Tuncel (ed) (2010) Televizyon Haberciliğinde Etik, Ankara: Fersa. |
References: | Ders işlenirken eklenecek online kaynaklar - Online sources TBA during the class discussions. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 15 | % 20 |
Presentation | 1 | % 20 |
Project | 1 | % 40 |
Seminar | 4 | % 20 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 42 |
Study Hours Out of Class | 15 | 30 |
Presentations / Seminar | 5 | 20 |
Project | 1 | 33 |
Total Workload | 125 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she applies theoretical business management knowledge on business life. | |
2) | He/she uses business management function and applies and follows new management technics. | |
3) | He/she performs legal responsibilities of business, follows and applies legislation. | |
4) | He/she can use information and communication tecnologies that necessary for their area, follows technological change and applies new technologies to business system. | |
5) | He/she determines, analyses and solves problems that appear in vocational applications. | |
6) | He/she manages business finance, analyses business financial situation, and solves financial problems. | |
7) | He/she gains management skill by managing and enhanging human resource effectively in accordance with business aims. | |
8) | He/she can understand production and marketing functions as a whole, applies new production and marketing techniques. | |
9) | He/she calculates cost, makes entry, prepares and interprets financial statements. | |
10) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. | |
11) | He/she follows and applies vocational current and economic developments in national and international area. | 2 |