BANKING AND INSURANCE MANAGEMENT (TURKISH)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ADV4629	Media Ethics	Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Associate (Short Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜL ŞENER
Recommended Optional Program Components:	None
Course Objectives:	Media Ethics will study the power of media in today’s world and examine different aspects of the question of media ethics. The course in general will open a term-length debate on media ethics by focusing on questions such as “what is ethics, how is ethics of media linked to the political and social issues in a given society, why do media need to be ethical, and how can media serve better public through ethical decision-making that would create trust on the part of their audiences?” These broad questions will be discussed by paying attention to print, broadcast, advertising and public relations sectors.

Learning Outcomes

The students who have succeeded in this course;
I. Learn the substantive philosophical discussions on ethics
II. Grasp how media and communication scholars approach the issue of ethics
III. Recognize the differences between morality and ethics
IV. Develop grounded analytical tools about how to discuss what is ethical or not in media
V. Recognize how media professionals face with the dilemmas and how they solve these dilemmas in their lives
VI. Analyze different cases from Turkish media and discuss what is ethical in these cases or not
VII. Derse katılan öğrencilerin çoğunluğu tarafından kabul edilebilecek bir "medya etiği ilkeleri" geliştirmek

Course Content

Each week, we will take different concepts and different sectors and through using audio-visual and textual resources we will have detailed discussions on how it would be possible to reach the ethical standards in our society. Cases from national and global media will be discussed. The first hour will include a lecture where the instructor introduces the concept and related discussions in the literature. Starting from the second hour, students are urged to discuss as the whole class by focusing on case studies.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)
1)	Presentation of the course and rules
2)	Key Concepts and Thoughts In Media Ethics	Patterson and Wilkins, Chapter 1
3)	Information Ethics	Patterson and Wilkins, Chapter 2
4)	Ethical Issues In Advertising (Submission of Proposals for Term Project)	Patterson and Wilkins, Chapter 3
5)	Ethical Issues In Public Relations (Obtaining feedbacks from Instructors)	Patterson and Wilkins, Chapter 4
6)	Privacy Issues (Consultation with the Instructors)	Patterson and Wilkins, Chapter 5
7)	Hate Speech	Patterson and Wilkins, Chapter 6
8)	Conflict of Interest	Patterson and Wilkins, Chapter 7
9)	Ethics In Photography and Video productions	Patterson and Wilkins, Chapter 8
10)	Ethics In Cyberspace	Patterson and Wilkins, Chapter 9
11)	Ethics In Art and Entertainment	Patterson and Wilkins, Chapter 10
12)	Term Project Presentations
13)	Term Project Presentations
14)	Term Project Presentations

Sources

Course Notes / Textbooks:	Philip Patterson & Lee Wilkins (2010). Media Ethics: Issues and Cases. New York: McGraw-Hill Ek Kitap/Supplementary Book: Bülent Çaplı & Hakan Tuncel (ed) (2010) Televizyon Haberciliğinde Etik, Ankara: Fersa.
References:	Ders işlenirken eklenecek online kaynaklar - Online sources TBA during the class discussions.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 20
Presentation	1	% 20
Project	1	% 40
Seminar	4	% 20
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	15	30
Presentations / Seminar	5	20
Project	1	33
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have the ability to understand the basic concepts of Banking and Insurance and to be able to use them effectively in business.
2)	To have the ability to work individually or in a team when needed on matters related to his/her profession and to follow and apply the developments in his/her sector.
3)	To be equipped with the necessary knowledge to carry out the legal responsibilities and to follow the related regulations in their sector.
4)	To understand the importance of banking and insurance from the point of the state’s economy and enterprises and to express this importance properly.
5)	To be able to use the computer as well as the profession requires and to be able to do work, accumulate knowledge and to use this knowledge relevantly and effectively.
6)	To make them gain the ability to find practical solutions for the problems of daily commercial activities and to take correct decisions.
7)	To be able to take responsibilities in banking and insurance sector and more generally in the finance sector and to be qualified to start his/her own business after the legal requirements have been met.
8)	To have the competency to carry out the accountancy related to banking and insurance.
9)	To have the competency to build effective customer relations and to have effective communication and persuasion skills.
10)	To be able to determine the accumulated knowledge druring the education in line with the cause and effect relations and to be able to have the necessary professional qualifications to know where, when and how to use his/her knowledge.