TEXTILE AND FASHION DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4140	Advertising Campaign Design	Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Course Lecturer(s):	Instructor MATİLDE WOL
Recommended Optional Program Components:	None
Course Objectives:	This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products.

Learning Outcomes

The students who have succeeded in this course;
1) Identify different advertising campaign designs
2) Examine advertising content
3) Define the graphic elements in an advertising campaign
4) Recognize ATL and BTL advertising
5) Demonstrate the fundamentals of graphic design in advertising campaigns.
6) Develop skills for digital software
7) Appraise and execute a high quality advertising campaign design

Course Content

Advertising campaign graphics, advertising campaign products are explored.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	Principles of an advertising campaign design
3)	Discussing current layouts
4)	Research/Chossing a brand (different for each student)
5)	First ad layouts presentation
6)	Final layout presentation/ Campaign layout
7)	Konu tekrarı ve Süreç
8)	Different layouts for ATL and BTL
9)	Discussing current layouts
10)	Research/ one brand for all the students
11)	Concept board
12)	ATL layouts presentation
13)	BTL layout presentation
14)	Review and Process

Sources

Course Notes / Textbooks:
References:	Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Presentation	1	% 25
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 70
PERCENTAGE OF FINAL WORK		% 30
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Application	14	2	28
Study Hours Out of Class	14	1	14
Project	2	16	32
Midterms	1	4	4
Final	1	5	5
Total Workload			125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Understands the principles of artistic creation and basic design and applies the art and design objects he creates within this framework.
2)	Conducts the multifaceted research required for textile and fashion design processes and analyzes and interprets the results.
3)	Creates original and applicable fabric, clothing and pattern designs by using elements from different historical periods and cultures in accordance with his purpose.
4)	Recognizes textile raw materials and equipments.
5)	Uses computer programs effectively in the garment and fabric surface design process.
6)	Has professional technical knowledge regarding the implementation of clothing designs and production; In this context, recognizes and uses technological tools and equipment.
7)	Understands the importance of interdisciplinary interaction and communication in textile and clothing design-production-presentation processes and reflects this on the processes.
8)	Works in a programmed and disciplined manner in professional practices.
9)	Realizes the necessity of lifelong learning to maintain his productivity, creativity and professional competence.
10)	Understands, adopts and applies ethical responsibilities in professional practices; Has knowledge of relevant legal regulations.
11)	Establishes effective visual, written and verbal communication in the field of textile and fashion design.
12)	Reflects his knowledge on current and contemporary issues from all fields to his professional theoretical and practical studies on textile and clothing design; Understands the social and universal effects of these issues.
13)	Has sufficient awareness about social justice, environmental awareness, quality culture and protection of cultural values.