ARTIFICIAL INTELLIGENCE ENGINEERING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
VCD4140 | Advertising Campaign Design | Spring | 2 | 2 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
Course Lecturer(s): |
Instructor MATİLDE WOL |
Recommended Optional Program Components: | None |
Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Advertising campaign graphics, advertising campaign products are explored. |
Week | Subject | Related Preparation |
1) | Introduction to the course | |
2) | Principles of an advertising campaign design | |
3) | Discussing current layouts | |
4) | Research/Chossing a brand (different for each student) | |
5) | First ad layouts presentation | |
6) | Final layout presentation/ Campaign layout | |
7) | Konu tekrarı ve Süreç | |
8) | Different layouts for ATL and BTL | |
9) | Discussing current layouts | |
10) | Research/ one brand for all the students | |
11) | Concept board | |
12) | ATL layouts presentation | |
13) | BTL layout presentation | |
14) | Review and Process |
Course Notes / Textbooks: | |
References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 20 |
Presentation | 1 | % 25 |
Midterms | 1 | % 25 |
Final | 1 | % 30 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Application | 14 | 2 | 28 |
Project | 2 | 16 | 32 |
Midterms | 1 | 8 | 8 |
Final | 1 | 8 | 8 |
Total Workload | 118 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Have sufficient background in mathematics, science and artificial intelligence engineering. | |
2) | Use theoretical and applied knowledge in the fields of mathematics, science and artificial intelligence engineering together for engineering solutions. | |
3) | Identify, define, formulate and solve engineering problems, select and apply appropriate analytical methods and modeling techniques for this purpose. | |
4) | Analyse a system, system component or process and design it under realistic constraints to meet desired requirements; apply modern design methods in this direction. | |
5) | Select and use modern techniques and tools necessary for engineering applications. | |
6) | Design and conduct experiments, collect data, and analyse and interpret results. | |
7) | Work effectively both as an individual and as a multi-disciplinary team member. | |
8) | Access information via conducting literature research, using databases and other resources | |
9) | Follow the developments in science and technology and constantly update themself with an awareness of the necessity of lifelong learning. | |
10) | Use information and communication technologies together with computer software with at least the European Computer License Advanced Level required by their field. | |
11) | Communicate effectively, both verbal and written; know a foreign language at least at the European Language Portfolio B1 General Level. | |
12) | Have an awareness of the universal and social impacts of engineering solutions and applications; know about entrepreneurship and innovation; and have an awareness of the problems of the age. | |
13) | Have a sense of professional and ethical responsibility. | |
14) | Have an awareness of project management, workplace practices, employee health, environment and work safety; know the legal consequences of engineering practices. |