BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
| POLITICAL SCIENCE AND INTERNATIONAL RELATIONS | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
Course Introduction and Application Information
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD4140 | Advertising Campaign Design | Spring Fall |
2 | 2 | 3 | 5 |
| This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Basic information
| Language of instruction: | English |
| Type of course: | Non-Departmental Elective |
| Course Level: | Bachelor’s Degree (First Cycle) |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL |
| Recommended Optional Program Components: | None |
| Course Objectives: | This course prepares students in the design, creation and implementation of advertising campaigns. Through comprehensive coursework and instruction, students learn the skills necessary to succeed in various areas of advertising and design. Students have the opportunity to produce a high quality advertising content, inclusive of artwork, copy, concept, market analysis, creating the best quality of graphic, photographic, typographic and other work products. |
Learning Outcomes
|
The students who have succeeded in this course; 1) Identify different advertising campaign designs 2) Analyse advertising content 3) Define the graphic elements in an advertising campaign 4) Recognize ATL and BTL advertising 5) Display the fundamentals of graphics in advertising campaigns. 6) Reproduce skills for digital software 7) Execute a high quality advertising campaign design |
Course Content
| Advertising campaign graphics, advertising campaign products are explored. |
Weekly Detailed Course Contents
| Week | Subject | Related Preparation |
| 1) | Introduction to the course | |
| 2) | Principles of an advertising campaign design | |
| 3) | Discussing current layouts | |
| 4) | Research/Chossing a brand (different for each student) | |
| 5) | First ad layouts presentation | |
| 6) | Final layout presentation/ Campaign layout | |
| 7) | Konu tekrarı ve Süreç | |
| 8) | Different layouts for ATL and BTL | |
| 9) | Discussing current layouts | |
| 10) | Research/ one brand for all the students | |
| 11) | Concept board | |
| 12) | ATL layouts presentation | |
| 13) | BTL layout presentation | |
| 14) | Review and Process |
Sources
| Course Notes / Textbooks: | |
| References: | Creativity- David E. Carter(Editor)-www.harpercollins.com The One Show- www.oneclub.org Archive- Ads and posters magazine-www.luezersarchive.com Communications Arts- www.commarts.com Mediacat Kırmızı Marketing Türkiye Novum |
Evaluation System
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 20 |
| Presentation | 1 | % 25 |
| Midterms | 1 | % 25 |
| Final | 1 | % 30 |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
ECTS / Workload Table
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Application | 14 | 2 | 28 |
| Project | 2 | 16 | 32 |
| Midterms | 1 | 8 | 8 |
| Final | 1 | 8 | 8 |
| Total Workload | 118 | ||
Contribution of Learning Outcomes to Programme Outcomes
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Grasp basic theoretical and conceptual knowledge about the field and relations between them at the level of practice. | |
| 2) | Possess basic knowledge about the causes and effects of political transformations in societies. | |
| 3) | Possess knowledge about quantitative, qualitative and mixed research methods in social and behavioral sciences. | |
| 4) | Recognize historical patterns while evaluating contemporary political and social developments. | |
| 5) | Demonstrate interdisciplinary and critical approach while analyzing, synthesizing and forecasting domestic and foreign policy. | |
| 6) | Conduct studies in the field professionally, both independently or as a team member. | |
| 7) | Possess consciousness about lifelong learning based on Research & Development. | |
| 8) | Communicate with peers both orally and in writing, by using a foreign language at least at a level of European Language Portfolio B1 General Level and the necessary informatics and communication technologies. | |
| 9) | Apply field-related knowledge and competences into career advancement, projects for sustainable development goals, and social responsibility initiatives. | |
| 10) | Possess the habit to monitor domestic and foreign policy agenda as well as international developments. | |
| 11) | Possess competence to interpret the new political actors, theories and concepts in a global era. | |
| 12) | Evaluate the legal and ethical implications of advanced technologies on politics. |