LOGISTIC MANAGEMENT
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4112	Integrated Marketing Communications	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN
Course Lecturer(s):	Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is to inform students about basic advertising concepts. The course will study advertising within marketing and more generally, within the management function.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course; will
1. Develop a better appreciation of marketing communications, its function and asses as marketing tool
2. Recognize and value integrated marketing communications and its channels
3. Develop the skills needed in designing IMC programs
4. Be able to successfully appraise communications programs

Course Content

As a starting point the consumer will be studied, together with the market segmentation concept, target marketing and positioning. These concepts will be related to advertising management. Then, the advertiser, advertising agencies and the media as the famous advertising triangle will be examined closely. Finally the creation of advertising process will be looked into, covering how to create the copy and the relation between words and visuals.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Clow & Baack: Chapter 1: Integrated Marketing Communication
3)	Clow & Baack: Chapter 2: Corporate Image and Brand Managemen
4)	Clow & Baack: Chapter 3 : Buyer Behavior
5)	Clow & Baack: Chapter 4 IMC planning Process
6)	Clow & Baack: Chapter 5 Advertising Campaign Mgt
7)	Revision
8)	Clow & Baack: Chapter 6 Adv. design
9)	Clow & Baack: Chapter 7 Traditional Media Channels
10)	Clow & Baack: Chapter11&12&13 Direct, PR and selling promotions
11)	Clow & Baack: Chapter 8 Digital Marketing
12)	Clow & Baack: Chapter 10 Alternative marketing
13)	Term Project Presentations
14)	Term Project Presentations & Review

Sources

Course Notes / Textbooks:	Books: Clow, K. E.& Baack D. (2018). Integrated advertising, promotion, and marketing communications. Pearson Education Advertising and Promotion: An Integrated Marketing Communications Perspective” by George E. Belch and Michael A. Belch, EighthEdition, McGraw-Hill Irwin.
References:	Hocanın notları

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 25
Project	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	7	98
Presentations / Seminar	1	1	1
Project	1	2	2
Final	1	2	2
Total Workload			145

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems
3)	To be able to identify business processes and use them to increase the productivity in logistics system.
4)	To be fully prepared for a graduate study
5)	Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world
6)	To understand the components of logistics as well as the importance of the coordination among these components.
7)	To know the necessary ingredients for improving the productivity in business life	3
8)	To think innovatively and creatively in complex situations	3
9)	To act and think both regionally and internationally
10)	To understand the demands and particular questions of globalization	4
11)	Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity.
12)	To be able to use at least one foreign language both for communication and academic purposes
13)	To acquire leadership qualities but also to know how to be a team member	2
14)	To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment