LOGISTIC MANAGEMENT
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4112	Integrated Marketing Communications	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, promotion, and more. The emphasis is on how to analyze and create an IMC program by using value-based marketing concepts and measuring "return on communications investment." Through individual analysis and discussion of case studies, students learn how to apply core marketing principles by using the latest IMC methods and communications tools. Frameworks and conceptual tools necessary to analyze problems and opportunities while developing marketing communication strategies will be studied through studies and in-class discussions.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course; will
1. Develop a better appreciation of marketing communications, its function and asses as marketing tool
2. Recognize and value integrated marketing communications and its channels
3. Develop the skills needed in designing IMC programs
4. Be able to successfully appraise communications programs

Course Content

The teaching methods of the course are Case Study, Project, Technology-Enhanced Learning, Lecture.
As a starting point the consumer will be studied, together with the market segmentation concept, target marketing and positioning. These concepts will be related to advertising management. Then, the advertiser, advertising agencies and the media as the famous advertising triangle will be examined closely. Finally the creation of advertising process will be looked into, covering how to create the copy and the relation between words and visuals.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Chapter 1
3)	Chapter 2
4)	Chapter 3
5)	Chapter 4
6)	Chapter 5
7)	Chapter 6
8)	Midterm Exam
9)	Presentation
10)	Presentation
11)	Presentation
12)	Presentation
13)	Presentation
14)	Review

Sources

Course Notes / Textbooks:	Kotler and Armstrong Principles Of Marketing Book by Pearson
References:	Clow / Baack, Integrated Advertising, Promotion, and Marketing Communications 9th Edition Author(s): Clow, Kenneth \| Baack, Donald Textbook ISBN-13: 9781292411217 Advertising & IMC: Principles and Practice 11th Edition Author(s): Moriarty, Sandra \| Mitchell, Nancy \| Wells, William Textbook ISBN-13: 9781292262062

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 15
Project	1	% 20
Midterms	1	% 20
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	13	7	91
Project	1	5	5
Homework Assignments	1	5	5
Midterms	1	2	2
Final	1	2	2
Total Workload			147

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems
3)	To be able to distinguish business processes and have knowledge of process design, planning and implementation.
4)	To use the necessary information and communication technology tools in the field of logistics management.
5)	To understand the components of logistics as well as the importance of the coordination among these components.
6)	To know the necessary ingredients for improving the productivity in business life	3
7)	To think innovatively and creatively in complex situations	3
8)	To act and think both regionally and internationally
9)	Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity.
10)	To be able to use at least one foreign language both for communication and academic purposes
11)	To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment