SOFTWARE ENGINEERING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0638	Topics in Communication Management	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:
Course Coordinator :	Prof. Dr. BURCU EKER AKGÖZ
Course Objectives:	This course aims to teach comprehensively the basic concepts, theoretical perspectives and basic skills of effective communication in different specializations. Students will learn the similarities, distinctive characteristics and requirements of communication within these specialized sectors. Course intends to provide students with a well-rounded understanding of communication management in specialized fields, giving them with the knowledge and skills necessary to succeed in different disciplines and in a variety of professional environments.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course can,
1.Explain the communication process,
2.Define the key concepts of communication management,
3.Define corporate culture, leadership, organizational commitement, job satisfaction, employee communication, storytelling and its components,
4.Explain corporate social responsibility, corporate citizenship, environmental citizenship and sustainability in different fields,
5. Explain crisis communication and its practices,
6. Explain sponsorship and its practices,
7. Define political communication and lobbying,
8. Explain health communication, dialogic communication and sports communication,
9.Explain event management and its practices,
10.Differentiate and compare communication management in different sectors.

Course Content

In this course, students will learn communication management and communication studies in different fields. The course is based on fundamental concepts, theoretical perspectives and essential skills crucial for effective communication management across various specializations. This course will be conducted with an interactive teaching method supported by case studies and group discussions.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, aim and contributions of the course
2)	An overview of the concept of the communication management
3)	Corporate culture and communication
4)	Leadership, Organizational commitment, Job satisfaction, Employee communication
5)	Corporate social responsibility
6)	Storytelling
7)	Crisis communication
8)	Midterm
9)	Political communication and Lobbying
10)	Event management
11)	Sponsorship, Sports communication
12)	Health communication, Dialogic communication
13)	Corporate citizenship, Environmental citizenship, Sustainability
14)	Course review and wrap up

Sources

Course Notes / Textbooks:
References:	Management & Organization. Williams, J. C., Sisk, H. L., & DuBrin, A. J. South-Western Pub.Co.,1985. Auditing Organizational Communication : A Handbook of Research, Theory and Practice / Edited by Owen Hargie and Dennis Tourish, 2009. Corporate Communication : A Guide to Theory and Practice / Joep Cornelissen, 2011.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	1	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Be able to specify functional and non-functional attributes of software projects, processes and products.
2)	Be able to design software architecture, components, interfaces and subcomponents of a system for complex engineering problems.
3)	Be able to develop a complex software system with in terms of code development, verification, testing and debugging.
4)	Be able to verify software by testing its program behavior through expected results for a complex engineering problem.
5)	Be able to maintain a complex software system due to working environment changes, new user demands and software errors that occur during operation.
6)	Be able to monitor and control changes in the complex software system, to integrate the software with other systems, and to plan and manage new releases systematically.
7)	Be able to identify, evaluate, measure, manage and apply complex software system life cycle processes in software development by working within and interdisciplinary teams.
8)	Be able to use various tools and methods to collect software requirements, design, develop, test and maintain software under realistic constraints and conditions in complex engineering problems.
9)	Be able to define basic quality metrics, apply software life cycle processes, measure software quality, identify quality model characteristics, apply standards and be able to use them to analyze, design, develop, verify and test complex software system.
10)	Be able to gain technical information about other disciplines such as sustainable development that have common boundaries with software engineering such as mathematics, science, computer engineering, industrial engineering, systems engineering, economics, management and be able to create innovative ideas in entrepreneurship activities.
11)	Be able to grasp software engineering culture and concept of ethics and have the basic information of applying them in the software engineering and learn and successfully apply necessary technical skills through professional life.
12)	Be able to write active reports using foreign languages and Turkish, understand written reports, prepare design and production reports, make effective presentations, give clear and understandable instructions.
13)	Be able to have knowledge about the effects of engineering applications on health, environment and security in universal and societal dimensions and the problems of engineering in the era and the legal consequences of engineering solutions.