PHOTOGRAPHY AND VIDEO
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4337	Lagalugacılar- Communication and Community Management in Social Media	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives:	In this course, taking into account the characteristics of social media, the digital existence of brands, creating effective communication activities according to the structure of the media, and the management of communities within the framework of the targeted outputs will be questioned and discussed.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course will;

· Understands what it means to be a digital brand.

· Be able to comprehense the ability to think about the effects of content production in social media on the brand in terms of communication strategy.

· Be able to understand about the opportunities and problems waiting for brands in the digital world.

· Develop marketing ideas focused on digital brand communication in various channels in social media.

· Be able to gain the ability to look at the concepts of social media brand communication and community management from a holistic perspective.

· Be able to create brand communication strategies in social media.

Course Content

In the Communication and Community Management in Social Media training, we will actually be talking about a job that everyone does. Every brand manages social media. Everyone who communicates in digital media, whether within the brand, in the agency, freelance or for their own initiative, manages social media. This course targets all of them. Because every brand wants to exist digitally. Even had to.

We will go one step beyond just being and talk about ways how to communicate. Which channel should be chosen for which brand, what should be done to reach the right target audience, how to produce the right content, is it the right one or does it vary according to the sector? We will discuss not with well-known, easy and fun examples, but with some boring, maybe even unsuccessful examples.

The teaching methods to be used in the course are as follows:

Lecture: How to build a digital communication strategy, how to produce the right content, what to do to grow and manage a community will be examined and knowledge transfer will be provided.

Discussions: In this course, we will try to look at social media management from a strategic perspective and aim to create a social media communication strategy suitable for a brand by the end of the course. We will carry out this process through interactive discussions.

Case Analysis: Real cases will be analyzed to facilitate students' understanding of the topic.

Student Presentations: In the course, students will work in groups and make presentations. This learning method aims to develop the ability to work collectively and act as a team.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Overview of the syllabus and introduction to the course
2)	What does the digital existence of brands mean? What are the demands of the brands?
3)	What do brands want? What is the Purpose of Digital Communication? - Define the Audience and Goals.
4)	How To Spread? An overview of the digital channels and their characteristics
5)	Creating a campaign! Metaverse / Software / Hardware / Content Topics
6)	Brief / De-Brief What should be considered when creating decent content and the right content?
7)	What To Say? Questioning digital existences of brands and the place of social media in strategic communication goals.
8)	Midterm Exam
9)	How to Say? Digital content planning and production.
10)	What Will We Measure? - Success Criteria? - Measuring Benefit? - Digital Response
11)	Content Spread? What are Digital Communication Tools?
12)	Digital Customer! Social media assets and social media channels / choosing
13)	Interactivity in Digital Communicatio
13)	Interactivity in Digital Communicatio
14)	An overview of the previous weeks and preparation for the final exam

Sources

Course Notes / Textbooks:

Case studies:

· https://buildfire.com/smes-winning-social-media-marketing-learn/ · https://smallbiztrends.com/2014/07/best-social-media-marketing-examples.html · https://ostmarketing.com/5-outstanding-social-media-marketing-case-studies/
· https://www.singlegrain.com/social-media/8-social-media-success-stories-to-inspire-you/ · https://digitalmarketinginstitute.com/blog/5-successful-social-media-campaigns-you-can-learn-from
· https://sproutsocial.com/insights/social-media-marketing-examples/

References:

Digital Marketing Strategy: An Integrated Approach to Online Marketing, Simon Kingsnorth, Kogan Page (2016).

B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth 1st Edition, Simon Hall, Kogan Page (2020).

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement, Julie Atherton, Kogan Page (2019).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
Total		%

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Application	5	3	15
Study Hours Out of Class	13	3	39
Presentations / Seminar	5	3	15
Midterms	1	5	5
Final	1	5	5
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Knowledge of photographic and video media and ability to use basic, intermediate and advanced techniques of these media.
2)	Ability to understand, analyze and evaluate theories, concepts and uses of photography and video.
3)	Ability to employ theoretical knowledge in the areas of the use of photography and video.
4)	Familiarity with and ability to review the historical literature in theoretical and practical studies in photography and video.
5)	Ability in problem solving in relation to projects in photography and video.
6)	Ability to generate innovative responses to particular and novel requirements in photography and video.
7)	Understanding and appreciation of the roles and potentials of the image across visual culture
8)	Ability to communicate distinctively by means of photographic and video images.
9)	Experience of image post-production processes and ability to develop creative outcomes through this knowledge.
10)	Knowledge of and ability to participate in the processes of production, distribution and use of photography and video in the media.
11)	Ability to understand, analyze and evaluate global, regional and local problematics in visual culture.
12)	Knowledge of and ability to make a significant contribution to the goals of public communication.
13)	Enhancing creativity via interdisciplinary methods to develop skills for realizing projects.
14)	Gaining general knowledge about the points of intersection of communication, art and technology.