FOREIGN TRADE (TURKISH) | |||||
Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
REK5202 | Research Methods II | Spring Fall |
3 | 0 | 3 | 8 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | Turkish |
Type of course: | Non-Departmental Elective |
Course Level: | Associate (Short Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
Recommended Optional Program Components: | None |
Course Objectives: | Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings. |
The students who have succeeded in this course; 1)The students who succeeded in this course; The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management. 2)To identify and explain alternative research methods and their relative strengths and weaknesses. 3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems. 4)To identify and describe major types of measurement techniques and data collection methods. 5)To analyze data obtained through marketing research using the SPSS software. |
This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project. |
Week | Subject | Related Preparation |
1) | Introduction | |
2) | Social Research - Research Design | |
3) | Conceptualism, Operational Defination and Mesurement | |
4) | Sampling - Reability and Validity | |
5) | Research Techniques (Survey Research) | |
6) | Research Techniques (Survey Research) | |
7) | Research Techniques (Focus Group) | |
8) | Qualitative Data Analysis | |
9) | Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing) | |
10) | Introduction to SPSS (Menus and Data Entry) | |
11) | Frequency Tables and Descriptive Statistics | |
12) | Cross Tables and Chi-Square Analysis | |
13) | T-Test | |
14) | One Way of Analysis (ANOVA) |
Course Notes / Textbooks: | Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010) Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010) |
References: | Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000) John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003) Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004) Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000) Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004) Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006) Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 0 |
Homework Assignments | 2 | % 10 |
Project | 1 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 13 | 75 |
Laboratory | 13 | 75 |
Final | 3 | 45 |
Total Workload | 195 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | He/she comprehends the main theories and terminology of International Trade. | |
2) | He/she comprehends the custom operations. | |
3) | He/she applies international finance and accounting knowledge to business life. | |
4) | He/she has skills of using computer and software. | |
5) | He/she analyses Turkey and EU foreign trade structure. | |
6) | He/she brings in the basic reason of international marketing. | |
7) | He/she consults basic law rules and legislation which built the legal frame of foreign trade. | |
8) | He/she evaluates and analyses risks which foreign trade companies may meet. | |
9) | He/she comprehends the international logistics and transportation. | |
10) | He/she has the qualification and eligibility to work on international platform. | |
11) | He/she uses efficient oral and written communication skills. | |
12) | He/she follows and applies the national and international actual and the economic developments about foreign trade. | |
13) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |