COMMUNICATION AND DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD4136	Principals of Color	Fall Spring	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assist. Prof. ECE ARIHAN
Recommended Optional Program Components:	None
Course Objectives:	This course aims to provide the students with the foundational knowledge on the language of color and its applications. It also aims to teach students how to apply principles from various color theories and understand the principles of natural and artificial light. Through course exercises, students are encouraged to creatively combine color and light in their projects. Class activities explore different methods for applying color and light, while students are also tasked with researching readily available color and light products.

Learning Outcomes

The students who have succeeded in this course;
1) Apply principles of color and light theory by visually communicating color concepts to solve design problems effectively.
2) Create a comprehensive color archive by selecting and organizing a wide range of colors from diverse materials such as paper and fabric.
3) Develop individual color schemes by analyzing and designing solutions for specific design problems.
4) Demonstrate the ability to define and establish associations for design works where color serves as a dominant element.
5) Implement the correct usage of color terminology in design disciplines.
6) Identify and evaluate academic literature related to color in the context of art and design to gain theoretical insights.
7) Examine the emotional and sensory impact of color by investigating its influence on perception and user experience.

Course Content

The course is structured in three parts:
First part aims for students to learn various color theories and light as a property of light in physics. The effects of color interactions are emphasized with class exercises. Students learn to make their own color schemes for various design problems.
Second part of the course will concentrate on color associations of art and design works. Color as being a conductor of idea and emotional content is explored and questioned from a subjective standpoint.
The third part will give space for personal color expressions with various projects. Finally a poster work is requested where its emotional and conceptual contents are predominantly carried by color.
Teaching Methods: Lecture, Individual Study, Discussion, Project, Implementation, Technology-Enhanced Learning

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1.Week: Introduction to color and light theories- Lecture: What is Color?
2)	2.Week : Color theories and color analysis: Color quantity analysis
3)	3.Week : Review of color terminology Preparing Value Scale on computer
4)	4.Week : Classwork for plain color relationship Class work for light/dark (lightness) relationship
5)	5.Week :Classwork for color contrast Classwork for simultaneous color contrast
6)	6.Week : Color Interactions Lecture and Presentation COLOR SCHEMES-preparation of individual color schemes
7)	7.Week : Color Wheels- Theories of Color and Various Color Wheels- Making own color wheel
8)	8.Week : Project to present own color schemes for various design problems
9)	9. Week:Color Associations in relation to history of art and design
10)	10.Week : Color expression – Classwork exercises for Color Compositions to reflect harmony + balance+ contrast
11)	11.Week : Lecture:Color conveys idea: RED- YELLOW- ORANGE Usage of color in European paintings and Turkish artefacts
12)	12.Week : Lecture :Color Conveys Idea: BLUE-GREEN-PURPLE Usage of color in European paintings and Turkish artefacts
13)	13.Week : Usage of Color in the production of a poster illustration
14)	14.Week: Final critiques for poster illustration

Sources

Course Notes / Textbooks:

References:

Albers, Josef. Interaction of colour. Yale University Press, 1975.
Beck, Jacob, Surface Color Perception. 1972.
Berlin B. and P. Kay. Basic Color Terms. 1991.
Birren, Faber, Color Perception in Art. 1976.
Birren, Faber. Principles of Color. Van Nostrand Reinhold Co, 1969
Boring, Edwin G., Sensation and Perception in The History of Experimental
Psychology.1942, Chapter 3.
Bomford, david&Roy, Ashok, Color, National Gallery Pocket Guide, 2000.
Burnham, R.W., R.M. Haines and C.J. Bartleson. Color: a guide to basic facts and concepts
Chevreul, M.E. Harmony and Contrast of Colors, 1967.
Dyer, Richard. White. Routledge, 1997.
Evans, Ralph M. An Introduction to Color. 1948
Gage, John, Color and Culture. 1993.
Gage, John, Color and Meaning, 1999
Goethe, J.W., Theory of Colours. 1971.
Gombrich, Ernst. ‘From light to paint’, in Art and Illusion: a study in the psychology of pictorial representation. Phaidon, 1960.
Gombrich, Ernst. ‘Expression and communication’, in Meditations on a Hobby Horse. Phaidon, 1988.
Hall, Marcia, Color and Meaning: Practice and Theory in Renaissance Painting. 1992.
Itten, Johannes, The Elements of Color. 1961
Itten, Johannes, The Art of Color. 1961
Katz, David, The World of Colour. 1935.
Kemp, Martin. The Science of Art: optical themes in western art from Brunelleschi to Seurat. Yale University Press, 1990.
Kueppers, Harald, The Basic Law of Color Theory. 1982.
Lamb, T. and Bourriau, (eds.), Colour: Art & Science. Cambridge, 1995.
Lichtenstein, Jacqeuline, The Eloquence of Color: Rhetoric and Painting in the French Classical Age, University of California Press, 1993.
Munsell, Albert H. A Grammar of Color. Ed. and intro by Faber Birren. Van Nostrand Reinhold Co., 1969.
Ratliff, Floyd, Paul Signac and Color in Neo-impressionism. 1992.
Riley, Charles. Color codes. University Press of New England, 1995.
Rood, Ogden N.,Modern Chromatics with Applications to Art and Industry. 1908
Saçlıoğlu, Mehmet Z. Renge Başlangıç, Marmara Üniversitesi Güzel Sanatlar Fakültesi, Tekstil Ana Sanat Dalı renk ders notları.
Sargent, Walter, The Enjoyment and Use of Color. 1964.
Sloane, Patricia, (Ed.), Primary Sources: Selected Writings on Color from Aristotle to Albers. 1991
Turner, JaneThe Dictionary of Art (ed. Jane Turner, 1996)
Vanderpoel, Emily Noyes, Color Problems. 1903.
Varley, Helen. Colour. Mitchell Beazley, 1980.
Willard, Christopher, Watercolor Mixing: The 12-Hue Method, 2000
Willard, Christopher, "Surface Film Color," in Aspects of Color. 1995
Wurmfeld, Sanford, Color Documents: A Presentational Theory. 1985.
Zelanski, Paul&Fischer, Mary, Color, 3rd ed. 1994.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	56
Study Hours Out of Class	13	60
Midterms	1	4
Final	1	5
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Create design oriented application for the visual communication design field.	3
2)	Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field.	5
3)	Qualify in design directing through analysis and design processes.	5
4)	Display creative thinking, approach and production process skills.	5
5)	Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually.	2
6)	Identify complementary design solutions in the visual field in order to solve communication problems.	2
7)	Perform necessary operational skills in order to finalize products in the visual communication design field.	2
8)	Evaluate recent design trends and the evolving aesthetic perspectives.	2
9)	Use recent design softwares that coincide with the developing information technologies and communication channels.	1
10)	Interpret theoretical, historical and intellectual roots of the visual communication design field.	1
11)	Perform necessary time management in order to complete a visual communication design project.	5
12)	Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project.	5
13)	Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work.	3
14)	Develop academical, intellectual and critical point of view for global, local and individual visual communication design works.	4