LAW
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5207	Fundamental Principles of Marketing	Spring Fall	3	0	3	14

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. SERDAR PİRTİNİ
Recommended Optional Program Components:	None
Course Objectives:	The purpase of this course is to provide students an in-depth understanding of marketing communication concepts, principles, and terminology in both business and nonprofit environments, to understand the role of integrated marketing communications in an organization and providing ability to develop a communication plan for an actual company.

Learning Outcomes

The students who have succeeded in this course;
I. To identify marketing communications studies theoretically and practically.
II. To identify the elements of marketing communications mix (advertising, public relations, sales promotion, direct marketing, personal selling)
III. To identify how marcom mix elements create synergy when integrated.
IV. To be able to develop a basic integrated marketing communications plan showing applicable target markets, use of the marketing communications mix and an appropriate understanding of market research.
V. To be able to prepare a marketing communication project of an actual company
VI. To be able to show marketing commication problem solving skills through case analysis and environmental scanning.

Course Content

Core concepts of marketing communications. Role of marketing communication in organizations. 3.Tools of marketing communication and their applications Application of an integrated marketing communication problems for organizations.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction.
2)	Overview of marketing communication and the marketing communication process.
3)	The communication process.
4)	Buyer behaviors.
5)	Marketing communication planning process.
6)	Media planning and strategy.
7)	Evaluation of media.
8)	Marketing communication tools.
9)	Advertising, brand management, branding.
10)	Communication strategies.
11)	Public relations, publicity, corporate image.
12)	Corporate advertising, event and sponsorship.
13)	Direct marketing and personal selling.
14)	Objectives and budgeting for promotional program.

Sources

Course Notes / Textbooks:	Ders notları haftalık olarak verilecektir. / Will be given weekly.
References:	Ders notları haftalık olarak verilecektir. Course notes will be given weekly.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Presentations / Seminar	5	35
Midterms	7	35
Final	7	60
Total Workload		172

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	List the relations between concepts and institutions related to various legal disciplines and this concepts and institutions.
2)	Have the knowledge of legal methodology and methods of comment.
3)	Comment the modern legal gains with the historical knowledge.
4)	Have the knowledge of philosophical currents of thought which are the bases of legal rules.
5)	Have the knowledge of legal regulations, judicial decisions and the scientific evaluations related to them.
6)	Resolve the juridical disagreements in light of legal acts, juridical decisions and doctrine.
7)	Use at least one foreign language as scientific language.
8)	Have the knowledge of the political and juridical foundation of the state.
9)	Have the knowledge of the historical development of the rights of individuals and societies and of the basic documents which are accepted throughout this development.
10)	Have the ability to resolve the disagreements which can violate the social order in national or international level.
11)	Have the ability to prevent the juridical disagreements between individuals.
12)	Have the knowledge of international and comparative law systems.
13)	Have the knowledge of the construction and the conduct of the national and international commercial relations.
14)	Use Turkish in an efficient way both verbal and written.
15)	Have the professional and ethical responsibility.
16)	Have the knowledge on the European Union’s legislation and institutions.
17)	Have the knowledge on juridical regulations and applications related to economical and financial mechanisms.
18)	Have the knowledge of the operation of the national and the international judicial bodies.