LOGISTIC MANAGEMENT
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
REK5201	Research Methods I	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. HASAN KEMAL SUHER
Recommended Optional Program Components:	None
Course Objectives:	Development of skills in advertising and marketing research with respect to generating research questions, following correct methods in order to reach reliable results, planning qualitative and quantitative studies, developing questionnaries, coding data and analyzing the data with the SPSS program and reporting the findings.

Learning Outcomes

The students who have succeeded in this course;
1)The students who succeeded in this course;
The students will be able to define what marketing and advertising research is, what kinds of information it can provide, and how it is used by marketing management.

2)To identify and explain alternative research methods and their relative strengths and weaknesses.

3)To determine which advertising and marketing research methods will be suitable to analyze which types of marketing problems.

4)To identify and describe major types of measurement techniques and data collection methods.

5)To analyze data obtained through marketing research using the SPSS software.

Course Content

This course provides a broad overview of social sciences researches especially marketing and advertising research from a practical and applied perspective. Students will learn the basics of research and how to conduct a research project.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Social Research - Research Design
3)	Conceptualism, Operational Defination and Mesurement
4)	Sampling - Reability and Validity
5)	Research Techniques (Survey Research)
6)	Research Techniques (Survey Research)
7)	Research Techniques (Focus Group)
8)	Qualitative Data Analysis
9)	Quantative Data Analysis (Introduction to Statistics and Hypothesis Testing)
10)	Introduction to SPSS (Menus and Data Entry)
11)	Frequency Tables and Descriptive Statistics
12)	Cross Tables and Chi-Square Analysis
13)	T-Test
14)	One Way of Analysis (ANOVA)

Sources

Course Notes / Textbooks:

Earl Babbie. The Practice of Social Research, 12th Edition (America: Wadsworth, 2010)

Roger D. Wimmer ve Joseph R. Dominick, Mass Media Research, An Introduction (America: Wadsworth, 2011) 9. Basım

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 10th Edition (America: Pearson, 2010)

References:

Arthur Asa Berger, Media and Communication Research Methods, An Introduction to Qualitative and Quantitative Approaches (Sage Publications, 2000)

John W. Creswell, Research Design, Qualitative, Quantitative and Mixed Methods Approaches, 2nd Edition (Sage Publications, 2003)

Ian Brace, Questionnaire Design, How to Plan, Structure and Write Survey Material for Effective Market Research (İngiltere: Kogan Page, 2004)

Filiz Çakar, Sosyal Bilimlerde İstatistik (Alfa Yayınları, 2000)

Şener Büyüköztürk, Veri Analizi El Kitabı, İstatistik, Araştırma Deseni, SPSS Uygulamaları ve Yorum, 4. Basım (Pegem yayıncılık, 2004)

Darren George and Paul Mallery, SPSS For Windows Step By Step, A Simple Guide and Reference, 6th Edition (America: Pearson, 2006)

Andy Field, Discovering Statistics Using SPSS, 2nd Edition (Sage Publications, 2005)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 0
Homework Assignments	2	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	42
Project	14	28
Homework Assignments	2	30
Midterms	1	25
Final	1	25
Total Workload		192

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To correctly identify the problems and to be able to ask the correct questions
2)	To have the ability for problem solving and to utilize analytical approach in dealing with the problems
3)	To be able to identify business processes and use them to increase the productivity in logistics system.
4)	To be fully prepared for a graduate study	2
5)	Awareness of the new advancements in Information and Communications Technologies (ICT) and to be able to use them in logistics management effectively. internet and the electronic world
6)	To understand the components of logistics as well as the importance of the coordination among these components.
7)	To know the necessary ingredients for improving the productivity in business life
8)	To think innovatively and creatively in complex situations	4
9)	To act and think both regionally and internationally
10)	To understand the demands and particular questions of globalization
11)	Aware of the two way interaction between globalization and logistics; as well as to use this interaction for increasing the productivity.
12)	To be able to use at least one foreign language both for communication and academic purposes	2
13)	To acquire leadership qualities but also to know how to be a team member
14)	To understand the importance of business ethics and to apply business ethics as a principal guide in both business and academic environment