Week |
Subject |
Related Preparation |
1) |
Understanding the Sustainability
|
Class slides / Articles /Cases |
2) |
Sustainable Development Goals
|
Class slides / Articles /Cases
|
3) |
Understanding attitudes towards consumption and sustainability
|
Class slides / Articles /Cases
|
4) |
Sustainable Consumption
|
Class slides / Articles /Cases
|
5) |
Consumer Culture, Overconsumption and Voluntary Simplicity
|
Class slides / Articles /Cases
|
6) |
The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change
|
Class slides / Articles /Cases
|
7) |
LOHAS: A sustainable lifestyle
|
Class slides / Articles /Cases
|
8) |
Sustainable Business Practices
|
Class slides / Articles /Cases
|
9) |
Sustainability and Marketing
|
Class slides / Articles /Cases
|
10) |
Sustainable Supply Chains
|
Class slides / Articles /Cases
|
11) |
Creating Social Impact |
Class slides / Articles /Cases
|
12) |
Ethics and Responsible Business Practices
|
Class slides / Articles /Cases
|
13) |
Communicating and Managing Sustainability
|
Class slides / Articles /Cases
|
14) |
Sharing Economy |
Class slides / Articles /Cases
|
Course Notes / Textbooks: |
Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.
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References: |
Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.
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|
Program Outcomes |
Level of Contribution |
1) |
Build up a body of knowledge in mathematics and statistics, to use them, to understand how the mechanism of economy –both at micro and macro levels – works. |
2 |
2) |
Understand the common as well as distinctive characters of the markets, industries, market regulations and policies. |
1 |
3) |
Develop an awareness of different approaches to the economic events and why and how those approaches have been formed through the Economic History and understand the differences among those approaches by noticing at what extent they could explain the economic events. |
1 |
4) |
Analyze the interventions of politics to the economics and vice versa. |
3 |
5) |
Apply the economic analysis to everyday economic problems and evaluate the policy proposals for those problems by comparing opposite approaches. |
2 |
6) |
Understand current and new economic events and how the new approaches to the economics are formed and evaluating. |
2 |
7) |
Develop the communicative skills in order to explain the specific economic issues/events written, spoken and graphical form. |
3 |
8) |
Know how to formulate the economics problems and issues and define the solutions in a well-formed written form, which includes the hypothesis, literature, methodology and results / empirical evidence. |
1 |
9) |
Demonstrate the quantitative and qualitative capabilities and provide evidence for the hypotheses and economic arguments. |
2 |
10) |
Understand the information and changes related to the economy by using a foreign language and communicate with colleagues. |
3 |