INTERNATIONAL TRADE AND BUSINESS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0366	Practicing Sustainability	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives:	The course shows how the sustainability topics can be integrated into daily life and business. The course aims to create awareness regarding sustainable lifestyle, business practices and ethic.

Learning Outcomes

The students who have succeeded in this course;
At the completion of this course, students should be able to:
1) Act sustainably in their daily lives and in business environment.
2) Examine a range of barriers that exist to living sustainably.
3) Understand key consumer behaviour supporting sustainability.
4) Understand the role of consumers in creating solutions to sustainability-related problems.
5) Explore sustainable development goals.
6) Understand the role of business in providing solutions to sustainability-related problems.
7) Explore sustainable business models.
8) Make connections between the academic literature on consumer behavior and real-world sustainability issues.

Course Content

The course is focused on the concepts, challenges and solutions for sustainability, sustainable daily practices and business implementations. The course includes principles of sustainable consumption and lifestyle, corporate sustainability and ethic.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding the Sustainability	Class slides / Articles /Cases
2)	Sustainable Development Goals	Class slides / Articles /Cases
3)	Understanding attitudes towards consumption and sustainability	Class slides / Articles /Cases
4)	Sustainable Consumption	Class slides / Articles /Cases
5)	Consumer Culture, Overconsumption and Voluntary Simplicity	Class slides / Articles /Cases
6)	The Attitude-behaviour Gap in Sustainable Consumption, Motivating behavioural change	Class slides / Articles /Cases
7)	LOHAS: A sustainable lifestyle	Class slides / Articles /Cases
8)	Sustainable Business Practices	Class slides / Articles /Cases
9)	Sustainability and Marketing	Class slides / Articles /Cases
10)	Sustainable Supply Chains	Class slides / Articles /Cases
11)	Creating Social Impact	Class slides / Articles /Cases
12)	Ethics and Responsible Business Practices	Class slides / Articles /Cases
13)	Communicating and Managing Sustainability	Class slides / Articles /Cases
14)	Sharing Economy	Class slides / Articles /Cases

Sources

Course Notes / Textbooks:

Robertson, M. (2017). Sustainability principles and practice. Taylor & Francis. Lee, N. R., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Sage Publications. Sustainability Marketing, Belz / Peattie (2012) Wiley ISBN: 978-1119966197 Additional readings will be posted in Itslearning.

References:

Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustainability is now the key driver of innovation. Harvard business review, 87(9), 56-64. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of marketing, 75(4), 132-135. Griskevicius, V., Cantú, S. M., & Van Vugt, M. (2012). The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship. Journal of Public Policy & Marketing, 31(1), 115-128. Chouinard,Y., J. Ellison. ve R. Ridgeway. (2011). The Sustainable Economy. Harvard Business Review. 52-62.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	4	48
Project	1	25	25
Midterms	1	2	2
Final	1	2	2
Total Workload			116

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information
2)	Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies.
3)	Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world.
4)	Can communicate orally and in writing with a good knowledge of English grammar.
5)	He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically.
6)	Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business.
7)	He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values.
8)	Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety.
9)	With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself