Week |
Subject |
Related Preparation |
1) |
Introduction to course. Outline of semester. Survival game – what values do we place on human characteristics? |
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2) |
Love and marriage and choices of partners. How do we translate our values into the expression of love? “Happy Endings” by Margaret Atwood |
Reading. |
3) |
Introduction of partners. Interviewing another student and presenting him/her to the class. Practice of presentation skills. |
Interview. |
4) |
“Never Let Me Go” by Kazuo Ishiguo. The idea of sacrifice and honor. Discussion of film and characters, themes. |
Research. |
5) |
Poetry about love, marriage and choices. Selections include Browning, Shakespeare, Sexton and Frost. |
Reading. |
6) |
“Il Postino” and the poetry of Pablo Neruda. One poet and his vision of love and life. |
Reading. |
7) |
Presentations of poets and songwriters. Power point presentation of Shakespearean sonnets and various ways of presenting. |
Powerpoint. |
8) |
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9) |
“The Crucible” by Arthur Miller. Values and how we are transformed. |
Reading. |
10) |
Presentations. |
Research for presentation. |
11) |
Debates and controversial subjects. Commercials and capitalism and how we are subliminally affected. |
Research. |
12) |
Presentations. |
Research. |
13) |
“A Christmas Carol” by Dickens. An adaptation of the novella into a play format. Reading and discussion of themes and characters. |
Reading. |
14) |
Debates in teams. |
Research. |
15) |
Final. |
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16) |
Final. |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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