STRATEGIC MARKETING AND BRAND MANAGEMENT (TURKISH, NON-THESIS, GÖZTEPE)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ISL5162	Global Business Management	Fall Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	Turkish
Type of course:	Departmental Elective
Course Level:
Mode of Delivery:	Face to face
Course Coordinator :
Course Lecturer(s):	Prof. Dr. SAİT GÜRBÜZ Dr. YILDIRAY ÖRNEKLİ
Recommended Optional Program Components:	None
Course Objectives:	The objective of this course is to provide information and make analysis among the international companies' structure, strategies, effects to the balance of payments, and their production/utility analysis. The decisions about going international and the factors effecting these decisions will be discussed with students, under the course curriculum.

Learning Outcomes

The students who have succeeded in this course;
I. Students will be capable of the specific concepts of the related topics.

II. Students will be proficient about the managerial decisions about the related topics.

III. Students will have the ability to understand the nature of global companies.

IV. Students will be capable of defining the advantages of foreign direct investments and global companies' to the global and national economies.

V. Students can define the needs and the principles of foreign investment and will be able to analyse them.

VI. Students will be capable of defining the fundamentals and the theories of foreign direct investment.

Course Content

Basic Principles of Global Companies
Comparison of Global and National Firms
Players of Global Companies
Globalizing Markets and Companies Going International
Peripheral Factors of Global Management
Theories of International Trade and Investment
Dimensions of Global Markets
Regional Economic Integrations (EFTA, NAFTA, ASEAN etc.)
Emerging International Markets
Assessment of Opportunities and Strategies for Global Environment
Entering International Markets
Importance of Human Resources in Global Firms

Weekly Detailed Course Contents

Week	Subject	Related Preparation
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7)	Midterm Exam
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15)	Final Exam

Sources

Course Notes / Textbooks:	Ulusal ve uluslararası yayın yapan gazetelerin haberleri, ekonomik ve finansal veri tabanları
References:	Cavusgil, Knight, Reisenberger, International Business: Strategy, Management, and the New Realities, Pearson International Edition, 2008.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Application	14	96
Study Hours Out of Class	13	54
Midterms	1	6
Final	1	2
Total Workload		200

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications.
2)	To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing and branding.
3)	To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and branding and to produce solutions by taking responsibility.
4)	To be able to critically evaluate the knowledge and skills acquired in the field of marketing and branding expertise and to direct their learning.
5)	To be able to systematically convey the current developments in the field of marketing and branding and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data.
6)	To be able to develop strategy, policy and implementation plans in the field of marketing and branidng and to evaluate the results obtained within the framework of quality processes.